{"id":26405,"date":"2020-03-02T15:08:30","date_gmt":"2020-03-02T15:08:30","guid":{"rendered":"https:\/\/easydmarc.com\/blog\/?p=26405"},"modified":"2023-06-09T14:17:00","modified_gmt":"2023-06-09T14:17:00","slug":"so-konfigurieren-sie-den-bimi-eintrag","status":"publish","type":"post","link":"https:\/\/easydmarc.com\/blog\/de\/so-konfigurieren-sie-den-bimi-eintrag\/","title":{"rendered":"So konfigurieren Sie den BIMI-Eintrag"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Wenn Sie auf dieser Seite sind, sollten Sie <\/span><a href=\"https:\/\/easydmarc.com\/blog\/what-is-bimi-and-why-should-email-marketers-care-about-it\/\"><span style=\"font-weight: 400;\">\u00fcber BIMI (Brand Indicators for Message Identification)<\/span><\/a><span style=\"font-weight: 400;\"> Bescheid wissen. Aber wahrscheinlich sind Sie immer noch verwirrt und nicht sicher, ob Sie es richtig konfiguriert haben und wie Sie es testen k\u00f6nnen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nun, Sie haben Gl\u00fcck, denn Sie sind hier richtig.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wir werden hier nicht die Informationen \u00fcber die Syntax des <\/span><a href=\"https:\/\/easydmarc.com\/tools\/bimi-record-generator\"><span style=\"font-weight: 400;\">BIMI-Eintrags<\/span><\/a><span style=\"font-weight: 400;\"> und das Logo-Bildformat wiederholen. Stattdessen bieten wir Ihnen einen kurzen, aber bew\u00e4hrten Leitfaden. Falls Sie weitere Details ben\u00f6tigen, k\u00f6nnen Sie den <\/span><a href=\"https:\/\/tools.ietf.org\/id\/draft-blank-ietf-bimi-00.html\"><span style=\"font-weight: 400;\">RFC<\/span><\/a><span style=\"font-weight: 400;\"> einsehen.<\/span><\/p>\n<h2><b>Schritt 1: Durchsetzung der DMARC-Richtlinie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Stellen Sie sicher, dass die <\/span><a href=\"https:\/\/easydmarc.com\/tools\/dmarc-lookup\"><span style=\"font-weight: 400;\">DMARC-Richtlinie<\/span><\/a><span style=\"font-weight: 400;\"> Ihrer Domain auf \u201ereject\u201c oder \u201equarantine\u201c eingestellt ist. Ihre Domain sollte ordnungsgem\u00e4\u00df (mit SPF und DKIM) authentifizierte E-Mails senden, damit Sie die DMARC-Richtlinie sicher durchsetzen k\u00f6nnen.<\/span><\/p>\n<h2><b>Schritt 2: Ver\u00f6ffentlichung des BIMI-Eintrags<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hosten Sie Ihr Bildlogo im SVG-Format an einem Ort, der \u00fcber das HTTPS-Protokoll \u00f6ffentlich zug\u00e4nglich ist. Pr\u00fcfen Sie, ob das SVG-Logo in einem Webbrowser korrekt angezeigt wird.<\/span><\/p>\n<p><b>WICHTIGER HINWEIS \u2013<\/b><span style=\"font-weight: 400;\"> Ist die Website, auf der das Logo gehostet wird, durch ein System wie Cloudflare gesch\u00fctzt? Stellen Sie sicher, dass Sie keine Firewall-Regel haben, die Anfragen an die BIMI-SVG-Datei blockiert.<\/span><\/p>\n<h2><b>Schritt 3: Einrichtung eines Yahoo-Kontos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Solange sich <\/span><a href=\"https:\/\/easydmarc.com\/tools\/bimi-lookup\"><span style=\"font-weight: 400;\">BIMI<\/span><\/a><span style=\"font-weight: 400;\"> noch in der Pilotphase befindet, kann das BIMI-Logo nur in Yahoo-Mail (Webmail und mobile Apps f\u00fcr Android und iOS) angezeigt werden. Wenn Sie also Ihr BIMI-Logo testen m\u00f6chten, aber noch kein Yahoo-Konto haben, melden Sie sich an, um ein Yahoo-Postfach zu erhalten.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16626 size-full\" title=\"BIMI example\" src=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2020\/03\/BIMI-example.png\" alt=\"BIMI-example\" width=\"359\" height=\"608\" srcset=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2020\/03\/BIMI-example.png 359w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2020\/03\/BIMI-example-177x300.png 177w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/p>\n<h2><b>Schritt 4: Auswahl der richtigen Absender-E-Mail-Adresse, um die Funktion des BIMI-Logos zu testen<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dies ist der wichtigste Schritt, also lesen Sie bitte die folgenden Informationen sorgf\u00e4ltig durch.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yahoo zeigt das BIMI-Logo nur f\u00fcr E-Mails an, die von Massenabsenderadressen mit guter Reputationsgeschichte stammen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yahoo zeigt das BIMI-Logo nur f\u00fcr E-Mails an, die von Marken-\/Generalabsenderadressen stammen, und zeigt das Logo nicht f\u00fcr E-Mails an, die von pers\u00f6nlichen E-Mail-Adressen stammen.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sie k\u00f6nnen das Logo z.B. in E-Mails sehen, die von communications@example.com oder offers@example.com kommen, aber Sie werden das Logo nie in E-Mails sehen, die z.B. von john.smith@example.com kommen, selbst wenn es sich um eine bekannte Massenversender-E-Mail-Adresse handelt.<\/span><\/p>\n<h2><b>Schritt 5: Versand von Massen-E-Mails an Ihr Yahoo-Postfach<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Der letzte Schritt, den Sie unternehmen m\u00fcssen, um Ihr Logo zu sehen, besteht darin, Ihre Yahoo-E-Mail-Adresse in die Mailingliste Ihrer n\u00e4chsten Kampagne \/ Ihres n\u00e4chsten Newsletters aufzunehmen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es kann zwischen 2 und 7 Tagen dauern, bis Yahoo Ihr BIMI-Logo in den Posteing\u00e4ngen anzeigt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wenn Sie derzeit keinen Massenversand von Marken-\/General-E-Mail-Adressen durchf\u00fchren, k\u00f6nnen Sie Ihr BIMI-Logo nicht testen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wenn Sie Hilfe beim Erstellen oder Nachschlagen Ihrer Eintr\u00e4ge ben\u00f6tigen, k\u00f6nnen Sie die kostenlosen Tools von EasyDMARC nutzen.<\/span><\/p>\n<p><a href=\"https:\/\/easydmarc.com\/tools\/bimi-lookup\"><img decoding=\"async\" class=\"alignnone wp-image-16478\" src=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-03-at-1.39.48-AM-1024x367.png\" alt=\"BIMI-record-lookup\" width=\"1024\" height=\"308\"\/><\/a><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-5 maxbutton maxbutton-check-your-domain\" href=\"https:\/\/easydmarc.com\/tools\/domain-scanner\"><span class='mb-text'>Check Your Domain<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Wenn Sie auf dieser Seite sind, sollten Sie &#8230;<\/p>\n","protected":false},"author":6,"featured_media":31953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[430,471,418],"tags":[],"class_list":["post-26405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bimi-de","category-blog-de","category-e-mail-sicherheit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So konfigurieren Sie den BIMI-Eintrag | EasyDMARC<\/title>\n<meta name=\"description\" content=\"Kurzer, aber bew\u00e4hrter 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