How to Protect Your Site From SEO Spam Malware?
Your website is critical to the success of your business, but you need to be visible enough for potential customers to notice your brand. One way to improve your search engine rankings to get the most visibility is through SEO best practices.
An effective SEO practice can result in more web traffic, leading to higher click rates and more business leads. However, when you’re trying to grow your business,cybercriminals are always on standby, attempting to leverage your growth. These perpetrators hijack your SEO results to trick your potential customers onto a scam site in a process known as SEO spam malware.
Domain SEO spam malware is a nightmare for every business. A successful attack can hurt a website’s reputation and host suspension or even blocklisting. For this reason, understanding how to strengthen your SEO security and prevent these attacks is crucial. If you want to know more about SEO spam malware, check out our blog post on spamdexing and how to fight against it.
Detect SEO Spam Attacks
You can’t stop what you’re not aware of. So you need to detect and identify SEO spam attacks to have a better chance at mitigating the risks. Below are some measures to help you detect SEO spam attacks on your website.
Use a Firewall
A web-application firewall is a must-have for every business that wants to combat SEO spam malware. It’s a network security device that helps to filter and monitor both inbound and outbound traffic based on your previously established security policies. This protects your website from several application-level attacks like cookies poisoning, SQL injections, and cross-site scripting.
Setup Logging Systems
Setting up logging systems should be vital for your SEO spam defense strategy. The purpose of a log is to supervise network activities, store users’ actions, and inspect system events in your network. But manually reviewing the sheer volume of events can be daunting. However, you can use log monitoring software to automatically review these logs and identify malicious events in the system.
Monitor Your Site
You need to monitor your website to keep track of activities and detect unusual or anomaly behavior on the network. There are several ways to monitor your website. First, monitor your rankings and analytics for any changes and site logs for any suspicious events. We recommend that you regularly monitor your sites for any untoward activity so you can respond accordingly.
Protect Your Devices and Network
Your devices and networks aren’t self-sufficient, so they can’t protect themselves from SEO spam malware. That’s why it’s important to implement different protective measures to keep your device and network resources out of hackers’ reach.
Don’t ever ignore any updates. Update all your website themes and plugins from time to time. Aside from incorporating new features, updating your site comes with security patches to eliminate loopholes or vulnerabilities hackers can leverage to hijack your website.
Practice Good Password Hygiene
Practicing good password hygiene is one of the most vital security measures to keep hackers away from your site. Always use a strong password for all sections of your website. The password should be long, complex, and contain uppercase letters, numbers, special symbols, and lowercase letters.
In addition, website admins should never reuse websites. To add an extra layer of security, you can implement multi-factor authentication. Even if your password is compromised, the other authentication factors will protect your account.
Scan Your Website Regularly
Scan your website regularly to check for suspicious activities or malware infections. While it can be time-consuming to scan through web pages manually, you can always automate this process using developer-friendly vulnerability scanners like Sucuri or Probely.
How to Combat Ongoing SEO Spambots
SEO spammers are getting more advanced and creative in executing their attacks. So even with the best security measures in place, they may bypass your defenses. Equip yourself with the knowledge and skills required to combat ongoing SEP spambots. Below are some tips to consider:’
Run Diagnostics and Site Scans
Running diagnostics determines how a bot accessed your website to cause damage. You can install bot management software to stop malicious bots from causing additional damage. A good bot management tool combines the below approach to offer proactive bot protection.
- Behavioral analysis: This monitors the site traffic to detect unusual events or anomalies.
- Machine learning: This uses data analysis to identify spambots.
- Fingerprinting: This identifies previous spambots.
Once you have robust bot protection in place, the next thing to do is run a scan of your entire website. During the scan, conduct the following:
- Compile an analytics report to detect pages where traffic diminishes
- Run an SEO audit scan using tools like SEO Browse, Integrity, or Screaming Frog.
- Use an FTP (File Transfer Protocol) to scan manually inserted folders.
Once you have the log, carefully go through it to identify the pages created by the bot. The scan and analytic tools help determine impacted pages, so you know what to clean up.
Find the Entry Point
When an attack happens, hackers might create a backdoor where they can come in to mess things up again. In this case, you need to identify how it happened and fix the point of entry to avoid further attacks. Hackers can infiltrate your site through any of the following:
- Outdated software or plugins
- Easy and weak admin password
- SQL injections
Once you detect the entry point, fixing the issue is next. Ensure all software and plugins on your website are up to date. You can even hire a security expert to help you uncover any threats.
Clean Up Top to Bottom
Cleaning your site is dependent on the kind of attack that occurred. Check and delete pages on your website that have been infected with SEO spam malware. Aside from that, it’s best to do a general checkup on other pages of the site to restore your ranking. When goi.
Once you’ve eliminated all spam malware, you can watch how your ranking starts moving up.
Setup Monitoring for the Future
Don’t relent because you’ve blocked the entry point or cleaned up your website from top to bottom. Cybercriminals won’t rest as they’ll keep targeting your high-ranked website to lure your customers into their trap. So it’s imperative to set up monitoring for the future.
A website is one of the most important investments for a successful business. Implementing SEO best practices is essential for high search engine rankings and to gain global visibility.
However, if you aren’t cautious, cybercriminals can hijack your hard-earned high search engine results to execute an SEO spam attack, destroying your business reputation. We’ve provided you with tips to protect your site from SEO spam malware. Use a web application firewall and regularly update your website software and plugins to prevent any security threats to your website.