{"id":17457,"date":"2021-10-13T20:38:32","date_gmt":"2021-10-13T20:38:32","guid":{"rendered":"https:\/\/easydmarc.com\/blog\/?p=17457"},"modified":"2026-03-17T18:30:33","modified_gmt":"2026-03-17T18:30:33","slug":"dmarc-deployment-mistakes-while-implementing-dmarc","status":"publish","type":"post","link":"https:\/\/easydmarc.com\/blog\/dmarc-deployment-mistakes-while-implementing-dmarc\/","title":{"rendered":"DMARC Deployment Mistakes"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Interest in DMARC is growing exponentially, but most organizations implementing DMARC aren\u2019t taking advantage of its anti-spoofing benefits. Here&#8217;s how to overcome the most common <\/span><b>DMARC deployment<\/b><span style=\"font-weight: 400;\"> issues.<\/span><\/p>\n\n\n\n<div style=\"text-align: center;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"852\" src=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/01\/DMARC-deployment-mistakes-while-implementing-DMARC-1st-image-1.jpg\" alt=\"DMARC deployment mistakes while implementing DMARC 1st image 1\" class=\"wp-image-29885\" title=\"DMARC deployment mistakes while implementing DMARC 1st image 1\" srcset=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/01\/DMARC-deployment-mistakes-while-implementing-DMARC-1st-image-1.jpg 1440w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/01\/DMARC-deployment-mistakes-while-implementing-DMARC-1st-image-1-300x178.jpg 300w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/01\/DMARC-deployment-mistakes-while-implementing-DMARC-1st-image-1-1024x606.jpg 1024w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/01\/DMARC-deployment-mistakes-while-implementing-DMARC-1st-image-1-768x454.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-being-stuck-on-policy-none\">Being Stuck on \u201cPolicy None\u201d<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">During <\/span><b>DMARC deployment <\/b><span style=\"font-weight: 400;\">for our clients, we&#8217;ve come across accounts where people <\/span><i><span style=\"font-weight: 400;\">think<\/span><\/i><span style=\"font-weight: 400;\"> their domain is protected. But the <a href=\"https:\/\/easydmarc.com\/tools\/dmarc-record-generator\">DMARC record<\/a> has been left at <\/span><b>p=none<\/b><span style=\"font-weight: 400;\"> for <\/span><i><span style=\"font-weight: 400;\">years<\/span><\/i><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><b>p=none<\/b><span style=\"font-weight: 400;\"> policy, along with <\/span><b>rua<\/b><span style=\"font-weight: 400;\"> and <\/span><b>ruf<\/b><span style=\"font-weight: 400;\"> tags, puts the domain into monitoring mode so receiving mail servers\/gateways can send back aggregate reports and authentication-failed messages back to the domain owner.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With this policy, mail servers\/gateways only send back reports\u2014they don\u2019t prevent fraudulent, spam, or phishing emails from being delivered.&nbsp; Instead, all emails go straight to the recipient\u2019s inbox, even if they&nbsp; aren\u2019t validated. Monitoring is a useful and necessary first step towards <\/span><a href=\"https:\/\/easydmarc.com\/blog\/how-to-implement-dmarc-with-easydmarc\/\"><span style=\"font-weight: 400;\">DMARC implementation<\/span><\/a><span style=\"font-weight: 400;\">, but it doesn\u2019t protect your domain or prevent scammers, spammers, and bad actors from exploiting your company\u2019s name.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By default, your <\/span><a href=\"https:\/\/easydmarc.com\/blog\/dmarc-policy-overrides\/\"><span style=\"font-weight: 400;\">DMARC policy<\/span><\/a><span style=\"font-weight: 400;\"> applies to 100% of all received mail unless a percentage is specified using the <\/span><b>pct<\/b><span style=\"font-weight: 400;\"> tag. Unfortunately, if the DMARC record uses <\/span><b>p=quarantine<\/b><span style=\"font-weight: 400;\"> and the percentage is set to less than 100, email recipients can still receive fake messages in your company\u2019s name.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There\u2019s no such thing as \u201cpartial\u201d <\/span><a href=\"https:\/\/easydmarc.com\/blog\/what-is-a-dmarc-policy\/\"><span style=\"font-weight: 400;\">DMARC compliance<\/span><\/a><span style=\"font-weight: 400;\">. Your domain isn\u2019t entirely safe if your <\/span><b>pct<\/b><span style=\"font-weight: 400;\"> tag indicates anything less than 100%.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-going-full-reject-at-once\">Going Full \u201cReject\u201d at Once<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While it\u2019s easy to set your DMARC policy to \u201cReject\u201d just by changing the record syntax in your DNS, it\u2019s not something we recommend. Achieving full DMARC compliance is a methodical process that includes:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Reviewing all your sources.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Making them compliant one by one.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Going through the motions of the \u201cNone\u201d and \u201cQuarantine\u201d policies.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Skipping these steps is a common <\/span><b>DMARC deployment mistake<\/b><span style=\"font-weight: 400;\"> and will lead to errors in source alignment, where legit emails can be rejected.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-foregoing-authentication-for-subdomains\">Foregoing Authentication for Subdomains<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The default setting for subdomains is to inherit the main domain\u2019s policy (for example, p=reject). Sometimes, in the process of enforcing DMARC, domain owners only focus on protecting their primary domain.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many people discount the importance of safeguarding subdomains. They fail to implement an effective protocol by opting to use the <\/span><b>sp=none<\/b><span style=\"font-weight: 400;\"> subdomain policy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In reality, this means that all subdomains (existing and non-existing) can still be spoofed. To enforce DMARC effectively, subdomains must be protected\u2014just like the main organizational domain.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-the-wrong-dmarc-syntax\">Using the Wrong DMARC Syntax<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Using the correct DMARC syntax is crucial. For example, a DMARC record that has a policy, like <\/span><b>p=reject<\/b><span style=\"font-weight: 400;\"> put after another tag (and not immediately after <\/span><b>v=DMARC1<\/b><span style=\"font-weight: 400;\"> tag), can cause errors. Placing the tags in the wrong order can lead to problems like failing <a href=\"https:\/\/easydmarc.com\/blog\/dmarc-dkim-spf-email-authentication-best-practices\/\">DMARC authentication<\/a> or causing mail gateways to skip <\/span><a href=\"https:\/\/easydmarc.com\/tools\/dmarc-lookup\"><span style=\"font-weight: 400;\">DMARC checks<\/span><\/a><span style=\"font-weight: 400;\"> altogether.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To avoid such issues, generate a DMARC record according to all specifications you need.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script data-type=\"dmarc-record-generator\" data-id='1ajt7v' data-settings='{}' src=\"https:\/\/easydmarc.com\/tools\/embedjs\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most important aspects of DMARC is that it provides domain owners with feedback on the status of <\/span><a href=\"https:\/\/easydmarc.com\/blog\/ignoring-email-authentication-will-cost-you-time-and-sales\/\"><span style=\"font-weight: 400;\">email authentication<\/span><\/a><span style=\"font-weight: 400;\">, including omissions and failures, through summary reports of the data.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But if you don\u2019t put the reporting email address in the <\/span><b>rua<\/b><span style=\"font-weight: 400;\"> tag, you won\u2019t receive this data. Moreover, you won\u2019t be informed of any authentication failures and possible attacks like domain spoofing. The email address(es) mentioned in <\/span><b>rua <\/b><span style=\"font-weight: 400;\">tag tells receiving mail servers where they need to submit reports with aggregated DMARC data.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exceeding-the-10-dns-lookups-for-spf\">Exceeding the \u201810 DNS Lookups\u2019 for SPF<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">An <\/span><b>SPF<\/b><span style=\"font-weight: 400;\"> record is a text record published in DNS that contains a list of IP addresses of authorized senders and directives pointing to specific DNS entries of the same domain or referring to SPF records of external domains. While there are many ways to misconfigure an SPF record, one of the most common <\/span><b>DMARC deployment mistakes<\/b><span style=\"font-weight: 400;\"> is creating a record that instructs the receiving domain to perform more than 10 so-called &#8220;DNS lookups&#8221; for every message received.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A DNS lookup basically resolves the <\/span><b>a<\/b><span style=\"font-weight: 400;\">, <\/span><b>mx<\/b><span style=\"font-weight: 400;\">, <\/span><b>include <\/b><span style=\"font-weight: 400;\">and <\/span><b>redirect<\/b><span style=\"font-weight: 400;\"> directives to IP addresses. If the sending domain&#8217;s SPF record requires <\/span><a href=\"https:\/\/easydmarc.com\/blog\/spf-too-many-dns-lookups-error\/\"><span style=\"font-weight: 400;\">too many DNS lookups<\/span><\/a><span style=\"font-weight: 400;\">, it may create a heavy load on the receiving mail server. Thus, some or even all received emails might fail SPF authentication.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To work around this limitation, some domain owners flatten their <\/span><a href=\"https:\/\/easydmarc.com\/tools\/spf-lookup\"><span style=\"font-weight: 400;\">SPF record<\/span><\/a><span style=\"font-weight: 400;\"> by extracting and putting all the IP addresses of approved dispatch services into the main SPF record.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The flattened <\/span><a href=\"https:\/\/easydmarc.com\/blog\/how-to-optimize-spf-record\/\"><span style=\"font-weight: 400;\">SPF record<\/span><\/a><span style=\"font-weight: 400;\"> explicitly specifies a list of authorized IP addresses. But this introduces a new problem: The need to maintain the integrity of the IP address list at all times. The email sending service you use may also add or remove sending IP addresses on their side, causing the SPF PermError \u201ctoo many lookups.\u201d&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fortunately, you can use our EasySPF tool to repair and optimize your SPF records, add, remove, and update your authorized sending sources, and resolve the \u201ctoo many lookups\u201d error.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-neglecting-dkim-configuration\">Neglecting DKIM Configuration<\/h2>\n\n\n\n<p><b>DomainKeys Authenticated Mail (DKIM)<\/b><span style=\"font-weight: 400;\">uses public\/private key cryptography to sign email messages. This confirms that the email came from the domain to which the <a href=\"https:\/\/easydmarc.com\/blog\/what-is-dkim\/\">DKIM key<\/a> is associated and that the email was not altered in transit.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/easydmarc.com\/tools\/dkim-lookup\"><span style=\"font-weight: 400;\">DKIM records<\/span><\/a><span style=\"font-weight: 400;\"> are long strings of seemingly random data that can be easily mistaken in the DNS. Even a simple copy-paste problem can lead to errors resulting in failed DKIM authentication. <\/span><b>Deploy DKIM<\/b><span style=\"font-weight: 400;\"> only when you\u2019re sure you\u2019ve generated the correct record syntax.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script data-type=\"dkim-record-generator\" data-id='t3vu6f' data-settings='{}' src=\"https:\/\/easydmarc.com\/tools\/embedjs\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, experts recommend rotating DKIM keys at least once every six months to prevent keys from being stolen or cracked. Many organizations don\u2019t have methods for managing and rotating keys. Some even have the same DKIM key for every email service they use. If that one key is compromised, each service is vulnerable to attack.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Without <a href=\"https:\/\/easydmarc.com\/blog\/taguchi-spf-and-dkim-configuration\/\">properly configured SPF and DKIM<\/a>, DMARC enforcement will never happen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-dmarc-deployment-mistakes\">More DMARC Deployment Mistakes<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">One of the most glaring <\/span><b>DMARC deployment mistakes<\/b><span style=\"font-weight: 400;\"> is specifying default or implicit tags in the record. For example, you can skip setting the percentage tag to 100 <\/span><b><i>(pct=100)<\/i><\/b><span style=\"font-weight: 400;\"> because when the DMARC record is fully compliant, the percentage is implied to be 100.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Another <\/span><b>DMARC deployment mistake<\/b><span style=\"font-weight: 400;\"> that can lead to security issues is using another domain for receiving your reports without external domain verification.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ignoring parked domains is yet another slip-up made by decision-makers. If you\u2019re not thorough with DMARC deployment, security and domain misuse issues are likely.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lastly, it\u2019s easy to start neglecting your DMARC reports when you\u2019ve reached compliance. However, continuous monitoring and periodic brush-ups are extremely important for any security concern.<\/span><\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">DMARC requires an email to pass either SPF or DKIM authentication checks. Domain alignment (a match) must occur between the visible <\/span><b>From:<\/b><span style=\"font-weight: 400;\"> address of the message and:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The address in <\/span><b>Return-Path: <\/b><span style=\"font-weight: 400;\">field of the message header; and&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The domain in <\/span><b>DKIM-Signature:<\/b><span style=\"font-weight: 400;\"> field of a message header.&nbsp;<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">You must set up these basic email authentication protocols correctly before you can enforce domain protection with DMARC.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To learn more about how to troubleshoot these common issues and get helpful tips on how to fix errors, read our article: <\/span><a href=\"https:\/\/easydmarc.com\/blog\/how-to-implement-dmarc-with-easydmarc\/\"><span style=\"font-weight: 400;\">How to Implement DMARC with EasyDMARC<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interest in DMARC is growing exponentially, but most &#8230;<\/p>\n","protected":false},"author":1,"featured_media":31716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[204,285,203],"tags":[],"class_list":["post-17457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-dmarc","category-email-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DMARC Deployment Mistakes | EasyDMARC<\/title>\n<meta name=\"description\" content=\"Organizations implementing DMARC are not achieving all of its anti-spoofing benefits. 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