{"id":18087,"date":"2021-04-19T10:11:28","date_gmt":"2021-04-19T10:11:28","guid":{"rendered":"https:\/\/easydmarc.com\/blog\/?p=18087"},"modified":"2026-01-20T11:47:46","modified_gmt":"2026-01-20T11:47:46","slug":"how-to-increase-email-marketing-security-for-marketers","status":"publish","type":"post","link":"https:\/\/easydmarc.com\/blog\/how-to-increase-email-marketing-security-for-marketers\/","title":{"rendered":"How to Increase Email Marketing Security?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the wake of eCommerce, Internet and <a href=\"https:\/\/www.elluminatiinc.com\/\">app development<\/a>, businesses worldwide have generally shifted their attention from offline shopping to digital alternatives as the main playground. <\/span><span style=\"font-weight: 400;\">Amongst essential digital resources these days, email can be considered an intrinsic part of businesses to build and maintain long-lasting relationships with customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the increasing number of data breaches makes emails no longer considered as a high secured tool for both businesses and customers. It comes as no surprise that a high-security level is one of the determining factors for a business&#8217;s reputation.\u00a0 <\/span><span style=\"font-weight: 400;\">This post&#8217;s focus is mostly about how &#8220;living in the digital age&#8221; marketers can enhance their <a href=\"https:\/\/avivdigital.in\/email-marketing-strategy\/\">email marketing<\/a> security more effectively.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is email marketing security important?<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-18091\" title=\"email marketing security\" src=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-1024x648.png\" alt=\"email marketing security\" width=\"795\" height=\"503\" srcset=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-1024x648.png 1024w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-300x190.png 300w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1-768x486.png 768w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-1.png 1246w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Up to 80% of experts confirmed the power of email marketing in driving customer acquisition and retention. In fact, email marketing is considered one of the most cost-effective and <a href=\"https:\/\/pwd.com.au\/blog\/12-types-of-digital-marketing-to-win-new-customers-in-2022\/\">conversion-rich forms of digital marketing<\/a> due to its personalization and potential reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as the <a href=\"https:\/\/litextension.com\/ecommerce-trends-2021-top-platforms.html\">trends in the ecommerce industry<\/a> change, the increasing usage of email marketing has come with a warning sign about the importance of data privacy and security in the online world these days.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses, an insecure email marketing system gives cyber attackers an open door into sensitive information of the company&#8217;s employees, partners, and customers, resulting in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/easydmarc.com\/blog\/phishing-attacks-recognize-and-avoid-email-phishing\/\">Phishing emails<\/a> that can trick users into specific actions via email like giving up sensitive information or approving fake bills, installing malware to infect your network, etc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Severe damage to business&#8217;s reputation and the relationship with customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the long-term, cyber threats can even cause significant <a href=\"https:\/\/easydmarc.com\/blog\/ignoring-email-authentication-will-cost-you-time-and-sales\/\">financial losses<\/a> and reduce customer confidence.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unless businesses are aware of the severe effect of cyber threats, they put themselves at risk of getting their personal data exposed. Email security should be a top priority now more than ever for any business with the increasing number of data breaches, primarily via email.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Common types of marketing email threats<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email security threats continue to be among the most serious risks to global organizations. Below are the primary types of email security breaches your business should be aware of.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Scams<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Scams can take on a lot of different forms. Typically, a scam email&#8217;s goal is to convince you to click on a link or forward the email with malware to your team members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you or a person on your team <a href=\"https:\/\/easydmarc.com\/blog\/what-to-do-if-you-click-on-a-phishing-link\/\">clicks on the phishing link<\/a>, it can install a virus on personal computers and steal some of your sensitive data like passwords or personal information. More more dangerous, a successful attract of scammers can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Steal hundreds or even thousands of dollars from your employees and customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compromise employees across the organization by asking them to download a file with malware inside<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect every active email in your organization, partners, and subscription who&#8217;re potentially gullible targets for future attacks<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To trick email recipients into doing what the scammers want them to do, they will pretend to be friends, coworkers in a different department, or someone from some organizations you trust. Scam messages these days can be challenging to spot since they&#8217;re designed to get you to react without consideration.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Phishing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Phishing refers to a kind of social engineering attack. Cybercriminals use electronic communication channels (typically email) to gather the user&#8217;s personal and confidential information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The danger of email phishing is that the forged email looks like it&#8217;s sent from a legitimate source, a known or trusted individual, or an organization.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a thin line of difference between spoofing and phishing.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spoofing <\/b><span style=\"font-weight: 400;\">is where the attacker first spoofs or steals a real-time user&#8217;s identity then contacts the user. Their purpose is to get personal and sensitive information from the user<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Phishing <\/b><span style=\"font-weight: 400;\">is where the cybercriminals send an authentic-looking email and make users believe it&#8217;s from a legitimate source\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When users think the forged email from a reputable source, they tend to inconsiderately and undoubtedly provide private information, thereby exposing themselves to a virus.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Spoofing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email spoofing is a common technique that cybercriminals use in spam and phishing attacks by pretending to be someone the email recipients know. In other words, hackers will try to use a legitimate user&#8217;s identity to send forged emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest problem with spoofing is that average users can hardly know whether that email is illegitimate and very difficult to trace to its actual sender. <\/span>The attacker will ask the email recipient to divulge information or take specific actions. This is extremely dangerous for eCommerce sites built on platforms like <a href=\"https:\/\/litextension.com\/blog\/wix-vs-shopify\/\">Shopify or Wix<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">For successful <a href=\"https:\/\/easydmarc.com\/blog\/5-tips-on-recognizing-and-avoiding-email-spoofing\/\">spoofing attacks<\/a>, cybercriminals usually forge email headers in a way that is similar to the email recipients. For instance,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cybercriminals some ways get your email address and create an email that looks like it comes from Paypal or Microsoft team\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They send forged email and announce your account will be suspended after 24 hours if you don&#8217;t click a link, authenticate into the site and reset the password<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most importantly, most users take at face value. In other words, if they recognize the forged sender name, email users are more likely to trust and click malicious links or open malware attachments, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, typically, you will use<\/span> <a href=\"https:\/\/www.mageplaza.com\/magento-2-email-attachments\/\"><span style=\"font-weight: 400;\">an email attachment extension<\/span><\/a><span style=\"font-weight: 400;\"> to auto-attach necessary billing documentation to sales emails. Still, vulnerability can be a chance for hackers to replace yours with malicious attachments, then steal information from your customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Malware<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-18093\" src=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2-1024x521.png\" alt=\"mawlare protection \" width=\"1024\" height=\"521\" srcset=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2-1024x521.png 1024w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2-300x153.png 300w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2-768x391.png 768w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2.png 1246w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Malware or malicious software includes viruses, worms, Trojan horses, and other harmful computer programs hackers use to attack organizations. The final goals of these cybercriminals are usually to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weak the business&#8217;s destruction to gain access to sensitive information\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get the entity control over a company&#8217;s workstations and servers, monitor users&#8217; activities, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In fact, the software is identified as malware primarily based on its using purposes of the code developers. In general, there are 3 ways malware can infect target computers:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Worm: <\/b><span style=\"font-weight: 400;\">A standalone malware that spreads copies of itself from computer to computer. It can replicate multiple times without any human interaction. Hackers can transmit the worm due to software vulnerabilities or attacked files on emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Virus: <\/b><span style=\"font-weight: 400;\">Activated when a user clicks on or downloads a link with malicious software. The virus can insert itself within a standalone program&#8217;s code and forces that program to take harmful actions, or even spread itself\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trojan: <\/b><span style=\"font-weight: 400;\">This malware type can&#8217;t reproduce itself. Still, when the Trojan is activated, cybercriminals can spy on your computer, steal sensitive data and gain backdoor access to the business&#8217;s system for further harmful actions<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Email Security Advice for Marketers<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Educate customers and team members on the organization\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To prevent these threats, you can start by educating your employees, partners, and customers on the most common cybersecurity threats. Give your team and customers distinctive signs of forged emails, how to deal with security attacks and prevent them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some indications of forged emails:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carefully check the email address, not just the sender. Typically, most legitimate companies (except small ones) won&#8217;t send email from an address that ends &#8220;@gmail.com&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check whether that email has any sign of being crafted and copy-edited<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In case you get an email that comes with a link or an attachment, contact that organization via their official web or phone number to double-check the authenticity of the mail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid sharing of sensitive information within emails and only send it to trusted individuals or required<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even if your business never meets any trouble with cyber threats, this practice is prevalent. Customers have also become more skeptical about organizations that possibly track their online activity or leak their personal information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, proactively mentioning the presence of cybercriminals and personal information protection is one effective way to fight that stigma. That&#8217;s for the customer side.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your businesses, raising awareness of employees or team members can significantly protect your organization from email security threats. Only when your team can develop good habits and detect malicious messages as second nature, your email security is ensured.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Filter outbound email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For those who don&#8217;t know about outbound email, it refers to messages typically sent by sales reps or business developers. This will be a great strategy to build a connection with a selected group of potential customers who might never be heard about your brand before<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, a hacker can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intentionally access your SMTP service and use it to send unauthorized emails to your contacts and external accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take advantage of SMTP vulnerabilities to add malicious viruses or attachments to the messages without being noticed when you send large batches of emails<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Therefore, a strong firewall is what you need to make sure users within your network avoid risks associated with outbound emails.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use high-quality email marketing tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Along with the increasing usage of <a href=\"https:\/\/whatagraph.com\/blog\/articles\/kpis-for-email-marketing\">email marketing<\/a>, businesses&#8217; demand and need for <a href=\"https:\/\/www.keela.co\/blog\/how-to-choose-an-email-marketing-tool-for-your-nonprofit\">email marketing tools<\/a> have also increased over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">Email marketing tool<\/a> becomes an indispensable part of a digital strategy with multiple capabilities from creating, sending to reporting on each of the business&#8217;s campaigns. Still, with the rise of data breaches, your email marketing tool requires more than that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In action, your <a href=\"https:\/\/easydmarc.com\/blog\/mailerlite-spf-and-dkim-configuration\/\">email marketing tool<\/a> should not only create and send emails in bulk. It needs to be able to protect you as well as the mail recipients from being victims of phishing or spoofed email attacks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <\/span><a href=\"https:\/\/apps.shopify.com\/avada-email-marketing\"><span style=\"font-weight: 400;\">AVADA Email Marketing<\/span><\/a><span style=\"font-weight: 400;\"> (an email marketing service) enables businesses to verify a sender&#8217;s authenticity when sending emails, plus increase email deliverability. What\u2019s special about this software is that it uses DKIM, SFP, DMARC, and Bounce to verify the sender domain for higher deliverability rate.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use an email security software<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another option when it comes to increasing email security, that&#8217;s investing in email security software. It might be a bit obvious, but worth adding to the list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As its name suggests, email security software is used as a firewall that reduces the threat of email security breaches your business can meet these days. Regular email security software allows you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor all inbound and outbound email traffic and detect suspicious or malicious message\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Block or quarantine malicious emails, phishing attacks, and spams\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some come with advanced features like data loss prevention and email encryption capability for outbound email<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Use a VPN<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Virtual private networks or VPN refers to any technology that can encapsulate and transmit network data. We can take VPN as a firewall that leverages your data privacy when using public Wi-fi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VPN creates an encrypted tunnel between you and a remote server operated by a VPN service while using a public network when switched on. All your outgoing data is encrypted and routed through this tunnel; hence, it&#8217;s protected from prying eyes.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email security is of high importance. You might not have been compromised by far; there&#8217;s a day when you will face a cybersecurity attack. The worst thing in that situation is that you deal with data loss risk with no preparation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facing the possibility of losing important data or permanently hurting your business, make sure you are on guard at all times and be well-prepared for any situation. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the wake of eCommerce, Internet and app &#8230;<\/p>\n","protected":false},"author":1,"featured_media":18091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[204,218,203],"tags":[],"class_list":["post-18087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-corporate-email","category-email-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Increase Email Marketing Security? | EasyDMARC<\/title>\n<meta name=\"description\" content=\"Email marketing security is highly important for marketers. 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