{"id":19437,"date":"2021-12-20T10:56:24","date_gmt":"2021-12-20T10:56:24","guid":{"rendered":"https:\/\/easydmarc.com\/blog\/?p=19437"},"modified":"2026-03-17T18:55:32","modified_gmt":"2026-03-17T18:55:32","slug":"delivered-and-noticed-improve-email-deliverability-before-christmas","status":"publish","type":"post","link":"https:\/\/easydmarc.com\/blog\/delivered-and-noticed-improve-email-deliverability-before-christmas\/","title":{"rendered":"Delivered and Noticed: Improve Email Deliverability Before Christmas"},"content":{"rendered":"

Christmas is here again – a season to celebrate and have fun. While Santa is set to shower people with gifts, email marketers, retail brands, and online shops seek to maximize revenue. However, you need to ensure increased email deliverability before you can boost engagement, and ultimately, profits.\u00a0<\/span><\/p>\n

But first,<\/span> what is the definition of email deliverability<\/b>? While most marketers confuse email delivery with email deliverability, there\u2019s a significant difference.<\/span>\u00a0<\/b><\/p>\n

Email delivery<\/b> is when an email successfully makes it to the recipient\u2019s server, no matter where it lands (spam, inbox, etc.). In contrast, email deliverability is when the letter reaches the recipient\u2019s inbox successfully.<\/span><\/p>\n

Email providers can successfully <\/span>deliver<\/span><\/i> your emails to the recipient\u2019s server. But that doesn\u2019t mean your emails made it to their inboxes. This is where email deliverability comes in. Read on to discover why and <\/span>how to improve email deliverability <\/b>before Christmas.<\/span><\/p>\n

Why Should You Plan Your Email Deliverability For Christmas?<\/b><\/h2>\n

It\u2019s no news that email volume increases significantly during the holidays as numerous brands send more emails to leverage Black Friday, Cyber Monday, and Christmas sales.\u00a0<\/span><\/p>\n

According to the <\/span>Twilio SendGrid<\/span><\/a> 2020 report, 5.8 billion emails were processed on Black Friday, while Cyber Monday recorded around 5.7 billion emails. Also, 2020 saw Cyber Monday become the biggest online shopping day in US history, with approximately $10.8 billion in online sales.\u00a0<\/span><\/p>\n

Holidays are a big time for businesses as more people shop and spend money. While email marketers take advantage of this period to increase sales, it\u2019s also a good opportunity for cybercriminals to plan phishing attacks.\u00a0<\/span><\/p>\n

So while improving your marketing strategy, ensure you implement email protection measures to help prevent any malicious attacks.<\/span><\/p>\n

Internet Service Provider ISPs (like Gmail, Hotmail, and Microsoft) don\u2019t like spikes in emails. The growth in volume impacts their servers, resulting in longer <\/span>email delivery <\/b>times and more letters being blocked or filtered as spam. This can dent your sender reputation score, making you lose your edge over competitors.\u00a0<\/span><\/p>\n

That said, planning your email strategy before Christmas is the smart move, but only if the emails reach your intended recipients\u2019 inboxes.\u00a0<\/span><\/p>\n

Be Consistent With the Schedule<\/b><\/h2>\n

While sending emails in high volume is not an excellent option, sending them sparingly is also not good for brand awareness. People can ignore your messages, delete them, or mark them as spam.\u00a0<\/span><\/p>\n

All of these actions can reduce your <\/span>email deliverability<\/a> <\/b>rate and result in your emails being sent to spam instead of inbox. So staying consistent with your marketing email schedule over longer periods is key.<\/span><\/p>\n

You can start warming up your email list a few months before Christmas so that the ISPs get used to your volumes and treat the surge over the holidays as normal.<\/span><\/p>\n

Email marketers need to find a balance between regularity and going MIA. You can start by sending one email per week for the first month, increasing it by one every month. While doing this, examine your customers\u2019 reactions and regulate email volumes accordingly.<\/span><\/p>\n

In addition, keep the sender address consistent to increase brand loyalty among your customers. Once you find what\u2019s working, stay on track.\u00a0<\/span><\/p>\n

Stay on Top of Your Email List Hygiene<\/b><\/h2>\n

Cleaning up your lists at least once or twice a year can impact your deliverability<\/a> and engagement rates like a charm. You might think that the more subscribers you have, the better, but having inactive subscribers on your email list is bad for your sender’s reputation.\u00a0<\/span><\/p>\n

Removing hard bounces (emails that are no longer active) from your list is a no-brainer, but don\u2019t stop there!<\/span><\/p>\n

Don\u2019t send emails to people that won\u2019t engage or open your message – it\u2019s one of the ways to build a positive sender reputation and <\/span>improve email deliverability<\/b>.\u00a0<\/span><\/p>\n

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