{"id":26593,"date":"2024-05-12T10:23:00","date_gmt":"2024-05-12T10:23:00","guid":{"rendered":"https:\/\/easydmarc.com\/blog\/?p=26593"},"modified":"2025-05-07T21:49:50","modified_gmt":"2025-05-07T21:49:50","slug":"how-to-monitor-and-maintain-your-domain-reputation","status":"publish","type":"post","link":"https:\/\/easydmarc.com\/blog\/how-to-monitor-and-maintain-your-domain-reputation\/","title":{"rendered":"How to Monitor and Maintain Your Domain Reputation?"},"content":{"rendered":"

The performance of email-based marketing and advertising campaigns crucially depends upon various factors that make up overall <\/span>domain reputation<\/span><\/a>. The exercise doesn’t stop at designing a robust email campaign\u2014<\/span>domain reputation monitoring<\/b> plays a vital role in its success.<\/span><\/p>\n

After all, it\u2019s the <\/span>email domain reputation<\/b> that determines whether your email finds a space in the inbox or ends up in the spam folder.\u00a0<\/span><\/p>\n

This is exactly like the loan credit score in banking. The better your score is, the higher the chance of having your loans approved by the banks.<\/span><\/p>\n

So, learn more about<\/span> domain reputation management<\/b> and its techniques in this detailed article.\u00a0<\/span><\/p>\n

Use Free Domain Reputation Checkers<\/b><\/h2>\n

Domain reputation is like a scoreboard ranging from 0 to 100. Each domain has a specific score, which of course, can improve or deteriorate depending on various factors. It\u2019s important to know <\/span>how to check your domain reputation<\/b> to ensure your emails land up in the inbox only.\u00a0<\/span><\/p>\n

You can use EasyDMARC’s free<\/span> domain reputation checker<\/b><\/a> to monitor your domain reputation and our domain tester diagnostic tool<\/a> to run domain health tests quickly.<\/span><\/p>\n

However, EasyDMARC’s Enterprise package allows you to check a domain’s reputation<\/b>\u00a0automatically and get alerts about any changes to the domain standing. This tool makes it much easier to maintain and improve your website score.<\/p>\n

The tools reveal only a chunk of information to the public. Otherwise, cybercriminals would take advantage of all information shared by receivers about a domain. They can still use tactics to beat the system and pass through security filters.\u00a0<\/span><\/p>\n

Check IP and Domain Deny Lists<\/b><\/h2>\n

First of all, let\u2019s learn what IP and domain deny lists or blocklists are.<\/span><\/p>\n

They\u2019re lists of IP addresses and domains that users can\u2019t access as they\u2019re blocked by servers. This could be due to one or more of the various reasons that we\u2019ll discuss later in this blog.<\/span><\/p>\n

There are many tools that can tell if your IP address and domain name are on a\u00a0 blocklist. So, if they are, you need to work on <\/span>domain reputation management<\/b>. These tools let you know if a URL is in the Domain Name System Based List database (DNSBL), which is based on the Internet’s Domain Name System (DNS).<\/span><\/p>\n

Generally, cybercriminals use IP addresses and domains that aren\u2019t in use for a good long time. This helps them hide their identity. When a third-party server detects too much traffic coming from a previously inactive address, it adds it to the IP and domain deny list or blocklist.<\/span><\/p>\n

Why is Your Domain on the Blocklist?<\/b><\/h3>\n

If you witness an error stating ‘Destination Host Blacklisted,’ take it as a sign that someone might be misusing your domain name for malicious activities.<\/span><\/p>\n

To understand the fundamentals of <\/span>domain reputation management<\/b>, you should be aware of the common reasons or practices that can land you on that list, such as:<\/span><\/p>\n