{"id":30337,"date":"2024-05-04T16:44:00","date_gmt":"2024-05-04T16:44:00","guid":{"rendered":"https:\/\/easydmarc.com\/blog\/?p=30337"},"modified":"2026-03-18T13:43:21","modified_gmt":"2026-03-18T13:43:21","slug":"how-dmarc-can-improve-email-deliverability","status":"publish","type":"post","link":"https:\/\/easydmarc.com\/blog\/how-dmarc-can-improve-email-deliverability\/","title":{"rendered":"How DMARC Can Improve Email Deliverability"},"content":{"rendered":"

There\u2019s no doubt that email marketing is an essential and powerful tool for any organization looking to increase conversion rates. When your message successfully lands in your customer\u2019s inbox, the possibility of a sale increases. For that reason, email deliverability is key to business success.\u00a0<\/span><\/p>\n

A poor email deliverability makes it difficult for your emails to reach your intended audience. Companies spend significantly on marketing campaigns, but their ROI is negatively impacted without good deliverability.<\/span><\/p>\n

So, <\/span>does DMARC improve deliverability<\/b>? That\u2019s what we\u2019ll discuss in this article. First, let\u2019s talk about email deliverability and its importance.<\/span><\/p>\n

What is Deliverability?<\/b><\/h2>\n

Email deliverability is the ability of your messages to get to your recipients\u2019 inboxes. In other words, it can be defined as the percentage of emails accepted by ISPs (Internet Service Providers).<\/span><\/p>\n

Deliverability should not be confused with delivery. The latter only focuses on ensuring that the message gets to the receiver but doesn\u2019t care where the email lands. The deliverability rate is a percentage of how many emails <\/span>actually <\/span><\/i>reach the inbox. But there\u2019s no easy way to learn that, so the deliverability rate is usually assumed according to various factors.<\/span><\/p>\n

As a business owner, one of your main goals should ensure that every single message you send lands in the receivers\u2019 inboxes.\u00a0<\/span><\/p>\n

Several factors can affect your email <\/span>deliverability<\/b>, including DMARC authentication, sender reputation, and when an ISP blocks your domain.\u00a0<\/span><\/p>\n

When your sender’s reputation is low, your messages are less likely to reach the inbox. Organizations should be clear about the content they send out and to whom they send it.<\/span><\/p>\n

Email deliverability and <\/b>DMARC<\/span> implementation are inextricably linked. Proper email authentication can improve your deliverability rate as recipient servers only allow real and legitimate emails to reach the inbox while preventing spam, spoof<\/a>, and phishing emails using your company\u2019s name.<\/span><\/p>\n

DMARC: The Magic Wand for Improved Deliverability?<\/b><\/h2>\n

DMARC<\/a>, an acronym for Domain-based Message Authentication Reporting and Conformance, is an email authentication standard designed to prevent unauthorized use of an organization\u2019s domain.\u00a0<\/span><\/p>\n

Proper DMARC implementation can have a positive effect on your deliverability rate. When you publish your <\/span>DMARC record <\/span>within your domain’s DNS, you\u2019ll get valuable insights into the sources and IPs sending messages on your domain\u2019s behalf (both legitimately and otherwise)<\/span><\/p>\n

DMARC reports<\/span><\/a> also provide insights into failed email delivery due to DKIM and SPF verification<\/a> problems, so you can address such issues and enhance email authentication.<\/span><\/p>\n

This can increase the trustworthiness of your domain, making ISPs more willing to place your messages in your receivers\u2019 inboxes, thereby improving your email deliverability<\/a>.\u00a0<\/span><\/p>\n

Additionally, implementing a robust <\/span>DMARC policy<\/span><\/a> helps mitigate the risks of malicious emails sent from your domain for spoofing and phishing. As such, ISPs know that the domain owner can guarantee adequate security and that recipients can trust messages originating from the domain.<\/span><\/p>\n

What\u2019s the Real Process, and How Long Can It Take?<\/b><\/h2>\n

Setting up DMARC is easy, but it can take a while before you can set your policy to <\/span>\u201cReject.\u201d <\/b>Follow the steps below to enforce your DMARC policy.\u00a0<\/span><\/p>\n

Publish the DMARC Record<\/b><\/h3>\n

The first thing you need to do is <\/span>add a DMARC record in the DNS<\/span><\/a> of your domain. To do that, you have to log into your DNS hosting provider. Then, you can proceed to create a new TXT record. The navigation depends on the type of DNS provider you\u2019re using.\u00a0<\/span><\/p>\n

While creating your DMARC record, you need to fill out fields like the host\/name, record type, and value.\u00a0<\/span><\/p>\n

Type in \u201c_DMARC\u201d in the Name or Host field, and the domain provider might complete the field by including your domain name (for instance, _DMARC.mywebsite.com). There are two <\/span>DMARC tag<\/span><\/a> values you need to include in your record:<\/span><\/p>\n