{"id":38575,"date":"2023-11-06T13:04:30","date_gmt":"2023-11-06T13:04:30","guid":{"rendered":"https:\/\/easydmarc.com\/blog\/?p=38575"},"modified":"2025-05-23T08:29:17","modified_gmt":"2025-05-23T08:29:17","slug":"configuration-of-spf-and-dkim-for-adobe-marketo","status":"publish","type":"post","link":"https:\/\/easydmarc.com\/blog\/configuration-of-spf-and-dkim-for-adobe-marketo\/","title":{"rendered":"Configuration of SPF and DKIM for Adobe Marketo"},"content":{"rendered":"\n<p>Adobe Marketo is a marketing automation software acquired by Adobe in 2018. It helps businesses automate marketing tasks, measure engagement, and manage leads. Features include email marketing, analytics, landing page creation, social media engagement, and CRM integration. It&#8217;s widely used by medium to large businesses to enhance marketing efforts and boost sales conversions.<\/p>\n\n\n\n<p>The SPF record specifies which mail servers and domains are permitted to send email on your domain&#8217;s behalf. Conversely, the DKIM record is a distinct DNS TXT entry that houses the public key, enabling receiving mail servers to validate a message&#8217;s signature. Both are email authentication techniques ensuring ISPs and email services that the senders have the genuine authority to dispatch emails from a specific domain, confirming the legitimacy of your email server when sending from your domain.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"spf-yes\">\n<h2 class=\"wp-block-heading\" id=\"h-the-process-of-configuring-spf\">The process of configuring SPF<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p>1. Login to your DNS management console&nbsp;<\/p>\n\n\n\n<p>2. Navigate to Tools &amp; Settings &gt; DNS Template<\/p>\n\n\n\n<p>3. You need to edit the DNS TXT record related to SPF<\/p>\n\n\n\n<p>An SPF TXT record for Adobe Marketo will have the following syntax:&nbsp;<\/p>\n\n\n\n<p><strong><em>[yourdomain.com]&nbsp; TXT&nbsp; v=spf1 include:mktomail.com -all<\/em><\/strong><\/p>\n\n\n\n<p>Screenshot below will show you an example of the SPF record. We\u2019ll be using CloudFlare for this example.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/O7tnto39MKneVsCDh85iK8avQDKN4N5ePZUtc3dWdb8qj5IvXtJKx0i3-0AKPkO7o5zvalGOm8eKRaiA5s9JGh--FrFeaAASZwd5ddRV_xpfgWAX2JakkO83gwgMX2FMkXlrz7lAr_s5EiXY0KiH0Bc\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Important Note<\/strong>: Each domain must have only one SPF TXT Record. If you have multiple SPF Records, SPF will return a <strong>PermError<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>If you are using multiple IPs, ESPs, and Third-Party services for your various email strategies, you should include them in a single SPF Record.<\/strong><strong><br \/><\/strong><em>E.g v=spf1 ip4:18.57.156.221 include:<\/em><em>mktomail.com<\/em><em> include:thirdpartyservice.com ~all<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"dkim-yes\">\n<h2 class=\"wp-block-heading\" id=\"h-the-process-of-configuring-dkim\">The process of configuring DKIM:<\/h2>\n<\/div>\n<\/div>\n\n\n\n<p>You can personalize the DKIM signature to reflect the domain(s) of your choice. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to the <strong>Admin<\/strong> section<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/1-3-1024x415.png\" alt=\"\" class=\"wp-image-45288\" srcset=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/1-3-1024x415.png 1024w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/1-3-300x122.png 300w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/1-3-768x312.png 768w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/1-3-1536x623.png 1536w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/1-3-1200x487.png 1200w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/1-3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/eCW8aKaliZbpk8e8ZDYh7W1llQECIoOBeUtO2fOUWlipIDjnlrXBIDiSuwOLDZMAFhoSMq_4aKlulTvVr8H2nrNz-1eouYgcbPSCRL6xItDTN2QpZG32NHVCyOXc4h72smz6NjiwVEDumxDAiRJbOv0\" alt=\"\"\/><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Click on <strong>Email<\/strong>, then the <strong>DKIM<\/strong> tab, and finally <strong>Add Domain.<\/strong><\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Enter the domain you will be using in Marketo emails as the From Address and click <strong>Add<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-1024x762.png\" alt=\"\" class=\"wp-image-45295\" srcset=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-1024x762.png 1024w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-300x223.png 300w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-768x571.png 768w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/2-1-1200x893.png 1200w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/2-1.png 1390w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/XhYBuCbf8GMLRp2iq6AAwq_NOklYfKuxjMPzz52MlUrdEZneQKL9fO-MWge1pJYjztYut_OhHe0O2577Mo4ANrZntmO1oYL6bIQUfUHTt4B5uiZJ_kX8JQr8EiQLsN_IMcjtwYMBa2TrWmnXQhqYIXw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/e5HxWSNt24WgVb7gQMPOBAGnbZXxwh0_g1GN_nT8kEPSK_U0G0647Z08iLHRRmty_MVAwk1aeOEvN7r2AiF0PrX6jXdfig8xIfiRdtRujwTZgXTttshp3HXXXuUXEBLbR7ffin9nbWGtpc_4S9EcZSA\" alt=\"\"\/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Copy the obtained Host and TXT Value to your DNS Zone. In this example, we\u2019ll be using Cloudflare<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/4-1024x767.png\" alt=\"\" class=\"wp-image-45298\" srcset=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/4-1024x767.png 1024w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/4-300x225.png 300w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/4-768x575.png 768w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/4-1536x1150.png 1536w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/4-1200x899.png 1200w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/4.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/hYi4irFEwsdHRBLwcm589bTpM19ZzOXcai1aEsd4W32_jWdvuJtijBLbz8I1bZMbH-jFhPMvUihhMBkHnaxwU9ejB9h7yI3jRafKpq3jWZgEYijBSQIluGxdCp4eIVoQo6GbgDdXW64_Uni1s1crAXo\" alt=\"\"\/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Once they confirm they\u2019ve created the record, come back to Marketo, select your domain, and click <strong>Check DNS<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"751\" src=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/5-1024x751.png\" alt=\"\" class=\"wp-image-45292\" srcset=\"https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/5-1024x751.png 1024w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/5-300x220.png 300w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/5-768x563.png 768w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/5-1200x880.png 1200w, https:\/\/easydmarc.com\/blog\/wp-content\/uploads\/2023\/11\/5.png 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Note: If the configuration fails and you have created the record correctly, it may be a matter of a DNS propagation.<\/p>\n\n\n\n<p class=\"vg_note\"><strong>Important note: <\/strong>If the provider recommends publishing also a DMARC record, there\u2019s no need to do so if you already have a DMARC record in place, as each domain can only have one DMARC record.<\/p>\n\n\n\n<p><strong>Congratulations you have fully configured the SPF and DKIM for Adobe Marketo.<\/strong><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Adobe Marketo is a marketing automation software acquired &#8230;<\/p>\n","protected":false},"author":1,"featured_media":38604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[205,209],"tags":[],"class_list":["post-38575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base","category-source-configuration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Configuration of SPF and DKIM for Adobe Marketo | EasyDMARC<\/title>\n<meta name=\"description\" content=\"Secure Adobe Marketo: SPF and DKIM Configuration Guide. 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