{"id":56160,"date":"2025-12-08T13:11:05","date_gmt":"2025-12-08T13:11:05","guid":{"rendered":"https:\/\/easydmarc.com\/blog\/?p=56160"},"modified":"2026-01-21T07:20:05","modified_gmt":"2026-01-21T07:20:05","slug":"how-to-create-bimi-record-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/easydmarc.com\/blog\/how-to-create-bimi-record-step-by-step-guide\/","title":{"rendered":"How to Create BIMI Record: Step-by-Step Guide"},"content":{"rendered":"\n<p>Creating a BIMI record is a simple yet powerful way to strengthen your brand\u2019s presence and email security. BIMI (Brand Indicators for Message Identification) allows your company\u2019s official logo to appear right beside your emails in the recipient\u2019s inbox, helping people instantly recognize and trust your messages. With inboxes filled with countless promotional emails every day, standing out has become more important than ever, and BIMI helps you do exactly that.<\/p>\n\n\n\n<p>Before you can display your logo, you must meet the essential BIMI requirements, which include setting up authentication protocols like SPF, DKIM, and DMARC. These ensure your emails are verified and safe, reducing the risk of phishing or spoofing attacks. Once everything is properly configured, your brand not only gains visibility but also communicates credibility and authenticity with every email sent.&nbsp;<\/p>\n\n\n\n<p>In this guide, we\u2019ll take you through a clear, step-by-step process to create your BIMI record successfully.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-bimi-record\"><strong>What is a BIMI Record?<\/strong><\/h2>\n\n\n\n<p>A BIMI record is a DNS TXT record that specifies the location of a brand\u2019s verified logo and its corresponding Verified Mark Certificate (VMC). It enables mailbox providers to display the brand\u2019s logo beside authenticated emails that pass SPF, DKIM, and <a href=\"https:\/\/easydmarc.com\/tools\/dmarc-lookup\">DMARC verification<\/a>.<\/p>\n\n\n\n<p>In simple terms, it allows your business to show a verified logo in recipients\u2019 inboxes, helping them easily recognize your messages. BIMI makes logo display simpler and more consistent by allowing domain owners to use one standard image instead of managing multiple versions. This creates a cleaner, more trustworthy experience for email users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-bimi-builds-on-dmarc-to-boost-email-trust\"><strong>How BIMI Builds on DMARC to Boost Email Trust?<\/strong><\/h2>\n\n\n\n<p>BIMI builds on the existing email authentication protocol, DMARC, to visually prove message legitimacy. While DMARC ensures that only authorized servers can send emails on behalf of your domain, BIMI takes it one step further by displaying a verified brand logo in the inbox. This combination not only strengthens protection against phishing and spoofing but also enhances recipient confidence.&nbsp;<\/p>\n\n\n\n<p>When users see a familiar, validated logo tied to a DMARC-compliant domain, they are more likely to trust and engage with the message, improving both brand reputation and email deliverability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-generate-a-bimi-record\"><strong>How to Generate a BIMI Record<\/strong><\/h2>\n\n\n\n<p>Before your logo can appear beside your emails, you need to generate a BIMI record. This involves creating and publishing a DNS TXT record that tells mailbox providers where to find your verified logo and certificate.&nbsp;<\/p>\n\n\n\n<p>Follow the steps below carefully to meet all BIMI requirements and create your BIMI record correctly.<\/p>\n\n\n\n<p><em>Note: Before you generate a BIMI record, ensure your DMARC policy is set to enforcement mode (p=quarantine or p=reject).<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-prepare-your-brand-logo\"><strong>Step 1: Prepare your Brand Logo<\/strong><\/h3>\n\n\n\n<p>To implement BIMI, the logo must be in the BIMI-compatible SVG (Scalable Vector Graphics) format that meets specific BIMI requirements. If required, use <a href=\"https:\/\/easydmarc.com\/tools\/bimi-logo-converter\" target=\"_blank\" rel=\"noreferrer noopener\">our BIMI SVG Logo Converter<\/a> to <a href=\"https:\/\/support.easydmarc.com\/knowledge-base\/how-can-i-convert-my-logo-to-bimi-compatible-svg-format\">convert your company logo into a BIMI-compatible format<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A BIMI-compatible SVG file should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the valid SVG Tiny 1.2 format.<br \/><\/li>\n\n\n\n<li>Exclude any embedded raster images.<br \/><\/li>\n\n\n\n<li>Contain only one layer.<br \/><\/li>\n\n\n\n<li>Avoid scripts or external resources.<br \/><\/li>\n\n\n\n<li>Follow the file size limits defined by the email provider.<\/li>\n<\/ul>\n\n\n\n<p>Mailbox providers strictly validate BIMI logos, so keeping the file light, clean, and standards-compliant helps you meet the BIMI requirements for logo formatting and hosting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-obtain-a-verified-mark-certificate-vmc\"><strong>Step 2: Obtain a Verified Mark Certificate (VMC)<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/easydmarc.com\/blog\/ebook\/your-ultimate-guide-to-getting-a-verified-mark-certificate-vmc\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Verified Mark Certificate (VMC)<\/a> confirms that your organization owns the logo you plan to display. You can get it from a trusted certificate authority (CA) such as DigiCert or Entrust.<\/p>\n\n\n\n<p>The CA will verify your brand\u2019s trademark registration and domain ownership before issuing the certificate. While a VMC is optional for testing, it is required by most mailbox providers, including Gmail and Apple Mail, to fully generate a BIMI record that displays your logo in inboxes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-generate-your-bimi-record\"><strong>Step 3: Generate your BIMI record<\/strong><\/h3>\n\n\n\n<p>Once your SVG logo and VMC are ready, it\u2019s time to generate your BIMI record. You can easily do this using the <a href=\"https:\/\/easydmarc.com\/tools\/bimi-record-generator\" target=\"_blank\" rel=\"noreferrer noopener\">EasyDMARC BIMI Record Generator<\/a>, which automatically creates a properly formatted BIMI TXT record for your domain.<\/p>\n\n\n\n<p>Simply enter your logo URL and VMC URL, and the tool will generate the record syntax for you. Here\u2019s an example of what it looks like:<\/p>\n\n\n\n<p>default._bimi.yourdomain.com TXT &#8220;v=BIMI1; l=https:\/\/yourdomain.com\/logo.svg; a=https:\/\/yourdomain.com\/vmc.pem&#8221;<\/p>\n\n\n\n<p>Here\u2019s what each tag represents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v=BIMI1: Defines the BIMI version being used.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l=URL: Points to the HTTPS location of your verified brand logo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a=URL: Points to your Verified Mark Certificate file, confirming logo authenticity.<\/li>\n<\/ul>\n\n\n\n<p>Using a generator tool ensures accuracy and prevents syntax errors that could cause your BIMI setup to fail. Once generated, review the record details before moving on to DNS publishing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-verify-your-bimi-record\"><strong>Step 4: Verify Your BIMI Record<\/strong><\/h3>\n\n\n\n<p>Verification is an important step in understanding how to set up BIMI correctly. Once your BIMI record becomes active, you need to confirm that it meets all BIMI requirements and functions as expected. This ensures that mailbox providers can read and validate your record without errors.<\/p>\n\n\n\n<p>Start by using a free verification tool, such as the <a href=\"https:\/\/easydmarc.com\/tools\/bimi-lookup\" target=\"_blank\" rel=\"noreferrer noopener\">EasyDMARC BIMI Lookup Tool<\/a>. These tools perform a detailed scan of your BIMI record and display any configuration issues that could prevent your logo from showing up in inboxes.<\/p>\n\n\n\n<p>The verification process checks several key factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether the TXT record syntax follows the correct BIMI format.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your DMARC policy is properly enforced at the \u201cquarantine\u201d or \u201creject\u201d level.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accessibility of your SVG logo and VMC file over a secure HTTPS connection.<\/li>\n<\/ul>\n\n\n\n<p>If any part of the setup fails these checks, correct the specific errors and re-run the verification until all issues are resolved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-publish-the-record-in-dns\"><strong>Step 5: Publish the Record in DNS<\/strong><\/h3>\n\n\n\n<p>Log in to your domain\u2019s DNS management panel (for example, Cloudflare, GoDaddy, or your hosting provider). Add a new TXT record with the BIMI record details from Step 3. Save the changes and allow time for DNS propagation (usually a few hours).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-test-your-bimi-display\"><strong>Step 6: Test your BIMI display<\/strong><\/h3>\n\n\n\n<p>Send test emails from your domain to inboxes that support BIMI, such as Gmail, Yahoo, and Apple Mail. If everything is set up correctly, your verified brand logo will appear beside your messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-troubleshooting-common-issues-with-bimi-setups\"><strong>Troubleshooting Common Issues With BIMI Setups<\/strong><\/h3>\n\n\n\n<p>Even with everything configured correctly, BIMI sometimes refuses to show up as expected. Here are a few common roadblocks you might face:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-missing-https-certificate\"><strong>Missing HTTPS Certificate<\/strong><\/h3>\n\n\n\n<p>Your BIMI logo must be hosted on a secure (HTTPS) server. If the logo URL doesn\u2019t start with HTTPS, mailbox providers will reject it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-non-square-or-non-compliant-svg-file\"><strong>Non-Square or Non-Compliant SVG File<\/strong><\/h3>\n\n\n\n<p>BIMI only supports square SVG Tiny 1.2 files. If your logo looks distorted or doesn\u2019t display, recheck its dimensions and format. You can use an online BIMI lookup tool for validation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dns-cache-delay\"><strong>DNS Cache Delay<\/strong><\/h3>\n\n\n\n<p>After updating your BIMI or DMARC records, changes might take up to 24\u201348 hours to propagate across DNS servers. You can monitor propagation with <a href=\"https:\/\/easydmarc.com\/tools\/dns-record-checker\" target=\"_blank\" rel=\"noreferrer noopener\">EasyDMARC\u2019s DNS checker <\/a>or simply wait before re-testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dmarc-policy-not-enforced\"><strong>DMARC Policy Not Enforced<\/strong><\/h3>\n\n\n\n<p>BIMI only works if your DMARC policy is set to \u201cquarantine\u201d or \u201creject.\u201d If your policy is \u201cnone,\u201d update it through the <a href=\"https:\/\/easydmarc.com\/tools\/managed-dmarc\" target=\"_blank\" rel=\"noreferrer noopener\">EasyDMARC Managed DMARC dashboard<\/a>.<\/p>\n\n\n\n<p>Simplify your BIMI journey with EasyDMARC\u2019s Managed BIMI Solution; just upload your SVG logo, and we\u2019ll handle the rest. From secure logo hosting to DNS publishing and ongoing monitoring, manage your entire BIMI setup effortlessly in one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>BIMI gives your brand more than just visibility; it builds credibility, authenticity, and stronger inbox trust. By meeting all the BIMI requirements and maintaining proper email authentication, your brand can stand out in crowded inboxes while keeping phishing risks low and deliverability high.<\/p>\n\n\n\n<p>If you are ready to get <a href=\"https:\/\/uac.easydmarc.com\/realms\/easydmarc\/protocol\/openid-connect\/registrations?client_id=dmarc-app&amp;response_type=code&amp;scope=openid+email&amp;redirect_uri=https%3A%2F%2Fapp.easydmarc.com%2Flogin%2Fcallback&amp;ui_locales=US&amp;utm_source=&amp;state=eyJ1c2VySXAiOiIyNDA2OmI0MDA6NzI6YjBiMjo5MWU2OjU4NzY6YzdlYzo0YzMyIiwiZ29VcmwiOiIiLCJsb2dpbk9wdGlvbnMiOnt9fQ%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">started with EasyDMARC<\/a>, our team can also help you implement and fine-tune your DMARC setup, which is one of the most important prerequisites for BIMI. With EasyDMARC, you can make sure both your authentication and brand visibility are fully optimized.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-bimi-record-and-implementation\"><strong>Frequently Asked Questions About BIMI Record and Implementation<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1765199214375\"><strong class=\"schema-faq-question\">Do I need a Verified Mark Certificate (VMC) for BIMI?<\/strong> <p class=\"schema-faq-answer\">Yes. Most mailbox providers, like Gmail and Yahoo, require a Verified Mark Certificate (VMC) to confirm that your logo legally represents your brand. Without a VMC, your BIMI logo may not appear even if the rest of the setup is correct.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765199242723\"><strong class=\"schema-faq-question\">Why is my logo not showing even after publishing a BIMI record?<\/strong> <p class=\"schema-faq-answer\">This usually happens due to DNS propagation delays, missing HTTPS hosting, or an unenforced DMARC policy. Use EasyDMARC\u2019s BIMI Inspector to check for setup errors.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765199301064\"><strong class=\"schema-faq-question\">Can I use BIMI without DMARC enforcement?<\/strong> <p class=\"schema-faq-answer\">No. BIMI only works when your DMARC policy is set to quarantine or reject. A \u201cnone\u201d policy will fail to meet BIMI\u2019s authentication requirement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765199326666\"><strong class=\"schema-faq-question\">How long does it take for BIMI to start showing after setup?<\/strong> <p class=\"schema-faq-answer\">It can take up to 48 hours for changes to reflect due to DNS caching and mailbox provider updates. Be patient and verify your record after propagation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765199388473\"><strong class=\"schema-faq-question\">What file format should my BIMI logo be in?<\/strong> <p class=\"schema-faq-answer\">Your logo must be a square SVG Tiny 1.2 file. Any other format or non-square dimensions can cause display issues.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating a BIMI record is a simple yet &#8230;<\/p>\n","protected":false},"author":1,"featured_media":56162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[288,204,203],"tags":[],"class_list":["post-56160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bimi","category-blog","category-email-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a BIMI Record: Step-by-Step Guide | EasyDMARC<\/title>\n<meta name=\"description\" content=\"Step-by-step guide to create a BIMI record and meet all BIMI requirements for brand 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