{"id":60990,"date":"2026-04-22T09:08:47","date_gmt":"2026-04-22T09:08:47","guid":{"rendered":"https:\/\/easydmarc.com\/blog\/?p=60990"},"modified":"2026-04-22T10:59:26","modified_gmt":"2026-04-22T10:59:26","slug":"how-energy-medicine-yoga-reached-57-open-rates-and-simplified-bimi-implementation-with-easydmarc","status":"publish","type":"post","link":"https:\/\/easydmarc.com\/blog\/how-energy-medicine-yoga-reached-57-open-rates-and-simplified-bimi-implementation-with-easydmarc\/","title":{"rendered":"How Energy Medicine Yoga Reached 57% Open Rates and Simplified BIMI Implementation with EasyDMARC"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-about-the-customer\"><strong>About the Customer<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Company:<\/strong> Energy Medicine Yoga<\/li>\n\n\n\n<li><strong>Industry:<\/strong> Health &amp; Wellness \/ Online Education<\/li>\n\n\n\n<li><strong>Brand Presence:<\/strong> Worldwide<\/li>\n\n\n\n<li><strong>Founded<\/strong>: 2014<\/li>\n\n\n\n<li><strong>Website:<\/strong> <a href=\"https:\/\/www.energymedicineyoga.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.energymedicineyoga.net\/<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Energy Medicine Yoga is a globally recognized wellness brand offering online courses, retreats, and educational programs. With a highly distributed audience, email serves as their primary channel for customer engagement, communication, and revenue generation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-maintaining-trust-and-deliverability-in-a-changing-email-landscape\"><strong>The Challenge:<\/strong><strong> Maintaining Trust and Deliverability in a Changing Email Landscape<\/strong><\/h2>\n\n\n\n<p>For Energy Medicine Yoga, email is mission-critical.<\/p>\n\n\n\n<p>Blaine Wilkes, Chief Operating Officer at Energy Medicine Yoga, explains:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> \u201cWe really 100% rely on email for our sales. Our customers are all over the world, and email is the best way for us to reach them.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>While the company maintained strong engagement rates, with open rates around 40%, Blaine recognized that the evolving email ecosystem, including stricter authentication requirements and increased competition in the inbox, posed a potential risk.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI\u2019m not a technical person, but I understood that the email landscape was changing. I didn\u2019t want us to fall behind or risk our deliverability,\u201d notes Blaine.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>Without an internal IT or security team, implementing and managing SPF, DKIM, DMARC, and BIMI felt complex and difficult to navigate independently. BIMI, in particular, offered an opportunity to go further by displaying a verified brand logo directly in the inbox to signal legitimacy and build recipient trust before an email is even opened.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution-guided-implementation-and-managed-bimi\"><strong>The Solution: Guided Implementation and Managed BIMI<\/strong><\/h2>\n\n\n\n<p>Blaine came in with a clear goal: implement BIMI and implement it quickly. EasyDMARC slowed that down deliberately.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I came in saying, &#8216;Let&#8217;s do BIMI,&#8217; and the team said, &#8216;We need to set up everything properly first.'&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>That meant walking through SPF, DKIM, and DMARC configuration before anything else and ultimately reaching DMARC enforcement. The onboarding process was structured to match Blaine&#8217;s reality: no technical background, no IT support, tight schedule.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;My onboarding experience was fantastic. I was assigned a dedicated Customer Success Manager, and we met every week for the first four weeks. It was a very straightforward process.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-managed-bimi-making-a-complex-process-accessible\"><strong>Managed BIMI: Making a Complex Process Accessible<\/strong><\/h2>\n\n\n\n<p>BIMI implementation has several critical steps before a logo can appear in the inbox:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Achieving DMARC enforcement<\/li>\n\n\n\n<li>Obtaining a VMC\/CMC&nbsp;<\/li>\n\n\n\n<li>Trademark verification and business validation<\/li>\n\n\n\n<li>Preparing a precisely formatted SVG logo file<\/li>\n\n\n\n<li>DNS configuration and record publishing<\/li>\n<\/ol>\n\n\n\n<p>With EasyDMARC&#8217;s Managed BIMI, Blaine had a clear path through the process; obtaining a VMC, logo hosting, DNS configuration, and record management were handled directly within the platform.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;BIMI was not an easy process. There&#8217;s no way I could have done it without EasyDMARC. We don&#8217;t have an IT department, so when I received technical requests, EasyDMARC just held my hand through it.\u201d<\/p>\n<\/blockquote>\n\n\n<figure class=\"wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio  is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper video-seo-youtube-embed-wrapper\"><div class=\"video-seo-youtube-player\" data-id=\"LHJee_HIqh4\"><\/div><\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results-from-40-to-57-open-rates-and-an-inbox-that-builds-trust\"><strong>The Results: From 40% to 57% Open Rates and an Inbox That Builds Trust<\/strong><\/h2>\n\n\n\n<p>After full implementation, the numbers moved.<\/p>\n\n\n\n<p>Open rates climbed from roughly 40% to a consistent <strong>50\u201351% average<\/strong>, with peaks reaching <strong>57%,<\/strong> a meaningful shift for a business where email directly drives revenue.<\/p>\n\n\n\n<p>Thanks to BIMI implementation, Energy Medicine Yoga\u2019s verified logo now appears directly in supported inboxes, reinforcing brand recognition and making every email more credible before it&#8217;s even opened.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;As a small company that relies on email, deliverability is everything. Our customers make purchasing decisions through email,&#8221; mentions Blaine.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>For Energy Medicine Yoga, the investment went beyond technical compliance. It brought operational confidence;&nbsp; the ability to focus on running the business without worrying about what&#8217;s happening in the inbox.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;It was a conscious investment, but completely worth it. EasyDMARC is on top of everything, and I can focus on other parts of the business knowing we&#8217;re safe&#8221;, states Blaine.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-concluding-quote\"><strong>Concluding Quote<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIf you rely on email and you&#8217;re not technical, having a team that guides you through this makes all the difference. EasyDMARC is absolutely worth it.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>About the Customer Company: Energy Medicine Yoga Industry: &#8230;<\/p>\n","protected":false},"author":47,"featured_media":60992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[204,508,210],"tags":[],"class_list":["post-60990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case-studies","category-library"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Energy Medicine Yoga Case Study | EasyDMARC<\/title>\n<meta name=\"description\" content=\"Learn how Energy Medicine Yoga went from 40% to 57% open rates and implemented BIMI with no IT team, using 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