EasyDMARC is an all-in-one Email Security solution for securing an organization's domain and email infrastructure. Our solution is designed to prevent companies from data leakage, protect them from financial loss, and counter email phishing attacks.
We are looking for a full-time Product Marketing Manager to lead product positioning, messaging, and go-to-market strategy for the EasyDMARC platform. Working closely with Product, Engineering, Sales, Customer Success, and Marketing, you will drive successful product launches, shape compelling messaging, gather market and customer insights, and help establish EasyDMARC as a leader in its category.
Job Responsibilities:
- Own and execute go-to-market strategies for new products, platform capabilities, and feature launches.
- Develop compelling product positioning, messaging, and value propositions for different buyer personas, industries, and market segments.
- Define launch strategies, success metrics, enablement plans, and post-launch optimization initiatives.
- Identify opportunities to increase customer adoption through cross-sell and upsell messaging across the EasyDMARC platform.
- Review and help define pricing, packaging, and product positioning for new and existing offerings.
- Own the overall product messaging framework, ensuring consistency across all customer-facing content, campaigns, sales enablement, and marketing channels.
- Deliver product training and messaging workshops for internal teams and partners.
- Manage relationships with industry analysts, and prepare analyst briefings and supporting materials.
- Monitor competitors, market trends, customer needs, and emerging technologies to provide actionable insights for Product, Sales, and Executive teams.
- Participate in customer interviews, and feedback sessions to validate messaging, product direction, and go-to-market strategy.
Required Qualifications:
- 3+ years of proven experience in tech B2B product marketing, preferably in cybersecurity
- Fluent English speaker and writer
- Excellent presentation skills
- Ability to work independently and as part of a collaborative team
- Passion for new developments in AI, cybersecurity, preferably email security
- Team-oriented, adaptable, and thrives in a fast-paced environment
Additional information
Individuals seeking employment at EasyDMARC are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable laws.