MSP Lead Generation That Doesn’t Depend on Referrals

TouchPoint is an MSP lead generation platform built into EasyDMARC that runs your outreach end to end. It finds qualified companies, pinpoints the IT decision-maker with their phone and LinkedIn, and writes the pitch for you, all powered by six years of proven, high-converting sales and email security data.

That is exactly the problem it solves. TouchPoint handles the MSP sales lead generation that normally requires a dedicated salesperson: it finds the prospects, qualifies them, identifies the buyer, and writes the outreach. Your role shrinks to a few minutes a day and the conversation itself, which the AI Assistant coaches you through. You do not need sales expertise, because the expertise is built into the product.

Lead with the finding, not the protocol. Scan the client's domain, show them in plain language that their email is exposed to spoofing and at risk of poor deliverability, and offer to manage the fix as a recurring service. TouchPoint hands you the scan, the talking points, and the outreach. And because it detects each client's full tech stack, DMARC becomes the entry point to a broader managed relationship.

Yes. TouchPoint helps MSPs create pipeline three ways: inbound through a Domain Scanner, outbound through real security signals on the TouchPoint map, and rehash by rescanning lists you already own. Your dedicated Sales & Marketing Growth Advisor helps improve the website, SEO, CRO, content, analytics, and conversion engine around it.

We are. The AI is trained on six years of EasyDMARC's own sales, marketing, and SDR outreach, the messages and strategies that actually closed deals across 90,000-plus organizations. When it recommends who to call or drafts your pitch, it is applying our real playbook, not generic AI copy.

Yes. TouchPoint is built to fit the MSP workflow, including PSA connections such as Autotask, ConnectWise, HaloPSA, and Syncro. It also connects with CRM, sales, and outreach tools including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365 Sales, Attio, HighLevel, ActiveCampaign, Customer.io, Instantly, Klaviyo, Mailchimp, SendGrid, and more.

Your advisor audits the growth stack around TouchPoint: website and CRO, SEO and local visibility, content and service-page gaps, analytics, CRM, acquisition signals, and the conversion paths that turn demand into pipeline. You get clear priorities, not a giant marketing checklist.

Most visitors are not ready to book a meeting. The Domain Scanner gives low- and mid-intent visitors a useful next step, turns that action into a real security signal, and gives you a natural reason to follow up.

Yes. Upload CRM exports, customer lists, event or webinar contacts, old prospects, or purchased data. TouchPoint rescans the companies, adds current security context, and helps you see who has a reason to hear from you now.

Yes. Create notifications around the lead segments and security signals you care about, then send new-match alerts by Email, Slack, Microsoft Teams, or Google Chat. Your team does not need to sit inside TouchPoint waiting for the next opportunity.

Yes. Become an EasyDMARC MSP partner and your first 100 leads are free, with no credit card required. You can start finding and scanning prospects the same day.