Emarsys is a marketing automation platform designed to help businesses create, personalize, and analyze marketing campaigns. It offers features like email marketing, automation, customer segmentation, and analytics to improve customer engagement. The platform enables businesses to deliver targeted and personalized messages across multiple channels.
The SPF “Sender Policy Framework” record identifies authorized mail servers and domains for sending emails on behalf of a domain.
Configuration of SPF
Emarsys provides specific SPF record mechanisms based on geographical locations. Please add the corresponding SPF TXT record entry to your domain’s DNS based on your region. The relevant entries are outlined below:
For Germany: v=spf1 include:emarsys.net ~all
For the rest of the world: v=spf1 include:emarsys.us ~all
1. Login to your DNS management console
2. Navigate to Tools & Settings > DNS Template
3. You need to edit the DNS TXT record related to SPF
The screenshot below will show you an example of the SPF record. We’ll be using CloudFlare for this example.
Important Note: Each domain must have only one SPF TXT Record. If you have multiple SPF Records, SPF will return a PermError.
If you are using multiple IPs, ESPs, and Third-Party services for your various email strategies, you should include them in a single SPF Record.
E.g v=spf1 ip4:18.57.156.221 include:emarsys.us include:thirdpartyservice.com ~all
Configuration of DKIM
You need to contact Emarsys support for DKIM configuration.
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