How Energy Medicine Yoga Reached 57% Open Rates and Simplified BIMI Implementation with EasyDMARC

About the Customer

• Company: Energy Medicine Yoga
• Industry: Health & Wellness / Online Education
• Brand Presence: Worldwide
• Founded: 2014
• Website: https://www.energymedicineyoga.net/ 

Energy Medicine Yoga is a globally recognized wellness brand offering online courses, retreats, and educational programs. With a highly distributed audience, email serves as their primary channel for customer engagement, communication, and revenue generation.

The Challenge: Maintaining Trust and Deliverability in a Changing Email Landscape

For Energy Medicine Yoga, email is mission-critical.

Blaine Wilkes, Chief Operating Officer at Energy Medicine Yoga, explains:

“We really 100% rely on email for our sales. Our customers are all over the world, and email is the best way for us to reach them.”

While the company maintained strong engagement rates, with open rates around 40%, Blaine recognized that the evolving email ecosystem, including stricter authentication requirements and increased competition in the inbox, posed a potential risk.

“I’m not a technical person, but I understood that the email landscape was changing. I didn’t want us to fall behind or risk our deliverability,” notes Blaine. 

Without an internal IT or security team, implementing and managing SPF, DKIM, DMARC, and BIMI felt complex and difficult to navigate independently. BIMI, in particular, offered an opportunity to go further by displaying a verified brand logo directly in the inbox to signal legitimacy and build recipient trust before an email is even opened.

The Solution: Guided Implementation and Managed BIMI

Blaine came in with a clear goal: implement BIMI and implement it quickly. EasyDMARC slowed that down deliberately.

“I came in saying, ‘Let’s do BIMI,’ and the team said, ‘We need to set up everything properly first.'”

That meant walking through SPF, DKIM, and DMARC configuration before anything else and ultimately reaching DMARC enforcement. The onboarding process was structured to match Blaine’s reality: no technical background, no IT support, tight schedule.

“My onboarding experience was fantastic. I was assigned a dedicated Customer Success Manager, and we met every week for the first four weeks. It was a very straightforward process.”

Managed BIMI: Making a Complex Process Accessible

BIMI implementation has several critical steps before a logo can appear in the inbox:

1. Achieving DMARC enforcement
2. Obtaining a VMC/CMC 
3. Trademark verification and business validation
4. Preparing a precisely formatted SVG logo file
5. DNS configuration and record publishing

With EasyDMARC’s Managed BIMI, Blaine had a clear path through the process; obtaining a VMC, logo hosting, DNS configuration, and record management were handled directly within the platform.

“BIMI was not an easy process. There’s no way I could have done it without EasyDMARC. We don’t have an IT department, so when I received technical requests, EasyDMARC just held my hand through it.”

The Results: From 40% to 57% Open Rates and an Inbox That Builds Trust

After full implementation, the numbers moved.

Open rates climbed from roughly 40% to a consistent 50–51% average, with peaks reaching 57%, a meaningful shift for a business where email directly drives revenue.

Thanks to BIMI implementation, Energy Medicine Yoga’s verified logo now appears directly in supported inboxes, reinforcing brand recognition and making every email more credible before it’s even opened.

“As a small company that relies on email, deliverability is everything. Our customers make purchasing decisions through email,” mentions Blaine. 

For Energy Medicine Yoga, the investment went beyond technical compliance. It brought operational confidence;  the ability to focus on running the business without worrying about what’s happening in the inbox.

“It was a conscious investment, but completely worth it. EasyDMARC is on top of everything, and I can focus on other parts of the business knowing we’re safe”, states Blaine.

Concluding Quote

“If you rely on email and you’re not technical, having a team that guides you through this makes all the difference. EasyDMARC is absolutely worth it.”