How Blue Cube Secured Critical Client Communications with EasyDMARC

About the Customer

Headquarters: United Kingdom, Brentford
Founded: 2003
Website: https://www.bluecubetravel.co.uk/
Industry: Corporate Travel Management

Blue Cube is a UK-based travel management provider specializing in business trips, including booking itineraries, flight tickets, and boarding passes. With mission-critical emails delivered daily to clients traveling for work, they need bulletproof email deliverability and strong brand trust.

The Challenge: Confidence in Genuine, Delivered Email

When they began scaling operations, Blue Cube’s leadership recognized the importance of ensuring that every outbound email truly originated from their domain. They needed visibility into what was being delivered and what wasn’t, including third-party systems sending on their behalf.

Kevin Trill, Director of Technology at Blue Cube, emphasized the need for ongoing visibility into Blue Cube’s email traffic:

“Setting DMARC is one thing and that was extremely easy to do, and once you have it set up you get visibility on what’s being reported, and what the success rate of the email you are sending is. The problem is that DMARC reports are not human-readable. Here is where EasyDMARC came in. Whether it be marketing email or security email, it allowed us to tailor settings to ensure the emails are genuinely delivered.” 

With Blue Cube having to send out time-sensitive communications like itineraries and boarding passes, even a single missed email delivery could derail a customer’s trip and harm the company’s reputation.

The Solution: Rapid Onboarding with Expert Visibility

Kevin evaluated several email authentication solutions before selecting EasyDMARC, based on its quick implementation and clarity. After deploying DMARC, Blue Cube rapidly progressed from a monitoring-only policy to full DMARC enforcement (p=reject). 

So when EasyDMARC’s alerts flagged a serious breach, Kevin knew that his company and customers were protected:

“We had a huge spike in non-delivered emails. It became quickly apparent that it was a compromised server sending emails on our behalf, so we shut that down,” notes Kevin.

This discovery, made possible by real-time monitoring, defused a brand-threatening situation with minimal damage.

The Results: Guaranteed Delivery and Peace of Mind

Since reaching DMARC enforcement, Blue Cube reports that no customer has ever contacted them about emails being sent to spam. Their email channel is predictable, reliable, and trusted.

Kevin also noted how EasyDMARC’s responsive support made a difference even in edge cases:

“There was a strange case where an email wasn’t delivered, and I was able to figure out the issue; it turned out to be related to how Google handles calendar invites when they’re forwarded. We were able to resolve it quickly. It’s just helpful to have a place to go, with fast support.”

Concluding Quote

“If you’re considering DMARC, the best step is to act rather than delay. It doesn’t need to be technically complex, especially when you choose EasyDMARC.”

Kevin Trill, Director of Technology at Blue Cube