About the Customer
Headquarters: The Netherlands
Industry: Recruitment & Staffing
Website: www.personeel.com
Personeel.com is a tech-enabled recruitment platform that helps companies fill roles quickly without the costs of a traditional agency. With over 15 active domains and thousands of emails sent each week, reliable deliverability and strong domain reputation are critical to their success.
The Challenge: Deliverability That Directly Impacts Business Success
Email deliverability was at the heart of the company’s outreach strategy. “Deliverability is always a big part of whether or not an email campaign is successful,” explained Floor Overdevest, Founder of Personeel.com.
The company uses multiple domains for different purposes — from marketing and outreach to candidate communication. Each purpose needed to maintain a trustworthy reputation. However, with growing sending volumes and no centralized visibility over email authentication, ensuring consistent performance and domain protection became a challenge.
Personeel.com needed a solution to improve email deliverability rates across multiple domains, protect their brand reputation, and simplify management for a non-technical team.
The Solution: EasyDMARC for Visibility, Simplicity, and Performance
After discovering EasyDMARC through industry videos, Personeel.com quickly adopted the platform.
“Getting started was very easy,” Floor shared. “The dashboard gives a clear overview, and even people with no technical background can easily figure it out.”
With more than 15 domains under management, EasyDMARC provided unified visibility into SPF, DKIM, and DMARC configurations, making it simple to monitor domain health and detect issues before they affect campaign performance.
Floor also praised the user experience and ongoing improvements:
“The team is very receptive to feedback, and the software keeps getting better. There’s always innovation. It’s nice to know you’re using a solution that keeps evolving.”
The Results: Higher Deliverability, More Replies, and a Stronger Reputation
After implementing EasyDMARC, Personee.com saw immediate improvements in their email performance metrics.
“When we started using EasyDMARC, the deliverability increased,” they explained. “We noticed higher deliverability rates for both our client and prospect campaigns. The reply rate jumped about two times higher.”
Other key improvements included increased open and reply rates, fewer emails landing in spam folders, and improved sender reputation across all domains.
As Floor put it,
“The content of our emails was always good, but if they don’t reach the inbox, it doesn’t matter. Deliverability has just increased very much.”
Concluding Note
With EasyDMARC’s support and intuitive tools, Personeel.com now runs high-performing email campaigns that consistently reach the inbox.
“It’s very nice to see a tool that keeps improving, and a team that really listens,” concluded Floor.
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