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How to Convert an Image to SVG for BIMI

In order for your logo to appear next to your email as part of you BIMI records, you need to have your logo hosted online. This means you logo but meet certain specification and be in SVG format. The easiest way to do that is to convert the logo to SVG.

BIMI, or Brand Indicators for Message Identification is the newest standard that attaches your brand’s logo next to your authenticated email messages. Sounds exciting, right? But, for BIMI to work as intended, first you need to make sure to reach certain criteria with the existing email authentication protocols (SPF, DKIM and DMARC) – which includes:

  • SPF and/or DKIM Authentication Alignment
  • DMARC enforcement (either p=quarantine or p=reject)

In this article, we will cover all the necessary steps needed to be taken for you to create a BIMI Compatible SVG (Scalable Vector Graphic) logo file.

Convert your company’s original logo to SVG

1. Download InkScape and upload your logo into the tool. In this example, we will be working with EasyDMARC’s PNG logo file:

png bitmap image import
png bitmap image import


2. Select your image file, go to Path and then Trace Bitmap 

Trace Bitmap
Trace Bitmap

3. Choose Multiple Scans -> Colors -> Update -> Click Ok
Note: You can still make adjustments to your logo, but that’s not part of this article

Multiple Scans
Multiple Scans

4.Drag your traced image on the side, and delete the original one

traced image
logo traced image

5. Center back your traced image by applying X:0, Y:0

 applying X:0, Y:0
applying X:0, Y:0

6. Go to File -> Save As -> Choose Optimized SVG and save your logo

Save as SVG
Save as SVG logo for bimi

Converting from SVG Tiny 1.2 to SVG Tiny Portable / Secure

The specific SVG profile used by BIMI is defined as SVG Tiny Portable/Secure. 

  1. Download the converter tool and select the SVG file that you’ve created 
  2. Input your Title (your company name) and generate a new SVG Tiny P/S.

    generate a new SVG Tiny P/S
    generate a new SVG Tiny P/S logo for BIMI


How to Host, Generate & Publish your BIMI Record

Now you have your logo ready to be hosted on your server using SCP, FTP (e.g. FileZilla), or your installed server management software (e.g. Webmin or Vesta Control Panel). Get your logo to be publicly accessible via HTTPS protocol.


  1. Go to Generate a BIMI Record
    BIMI record generator
    EasyDMARC BIMI record generator

    Logo Address: HTTPS URI to SVG fileTrust Authorities: Leave it as Blank (Currently, Verified Mark Certificates or VMCs are not accessible to the public)

  2. Publish the given TXT Record in your DNS. In this example, we will be using CloudFlare.
DNS management
DNS management

Type: TXT
Name: default._bimi
Content: [Your Generated BIMI Record, starting with “v=BIMI1;…”]


Using EasyDMARC’s BIMI Lookup tool for verification

After successfully publishing your BIMI Record, perform BIMI Record Lookup for verification.

SVG verification
SVG verification logo for BIMI

You can check out our BIMI Record Tools for a one destination solution to all BIMI related topics

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