Mailchimp Authentication Setup: Step by Step

Mailchimp is an automated email marketing platform that’s used by businesses to reach their target audience. In this informative post we’ll go over how to configure and set up MailChimp Authentication with DomainKeys Identified Mail (DKIM), we won’t be going over the SPF set up as of now MailChimp does not support SPF alignment.

Verifying and setting up DKIM for MailChimp

Head to your MailChimp portal and click on websites.

And head to Domains.

From there you can start the authentication process.

The first step would be to enter the domain provider that you’re using (NameCheap, GoDaddy…)

Then head to your DNS zone to add or edit records.

In the third step, MailChimp will provide you with two CNAME records containing DomainKeys and selectors unique to your domain. 

Copy the records

Add a new CNAME record and paste the given two record data by MailChimp.

Note: Turn off the proxy status if you’re using Cloudflare.

The next step would be to sit back and enjoy your coffee while MailChimp verifies everything, this could take a couple of hours up to a full day.

Once everything is set, MailChimp will let you know that your domain is authenticated and you can go forward with your marketing campaigns.

After MailChimp authenticates your domain you should be able to see the reports under the DMARC compliant section with DKIM passing.

Note: Wait for at least 24 hours after the authentication process is done to receive the updated reports.

For more 3rd party configuration steps:

• Step by Step Guide: Zendesk SPF and DKIM Configuration
• Shopify SPF Configuration: Step by Step
• Microsoft 365 SPF and DKIM Configuration: step by step
• Salesforce SPF & DKIM Authentication
• SPF, DKIM, DMARC Setup Guide for Google Workspace (Formerly G Suite)
• DMARC, SPF & DKIM Implementation Guide for HostGator
• DMARC, SPF & DKIM Implementation Guide for DreamHost