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Klaviyo SPF and DKIM Setup: step by step

If you are using Klaviyo, you should setup SPF and DKIM to ensure your emails are sent from your domain. This informative post will demonstrate the configuration steps for process Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) Signatures on your Klaviyo to ensure Klaviyo passes the DMARC alignment check.

SPF records allow receiving servers to check whether an email with the specified source domain was actually sent from a server authorized by the owner of this domain.

DKIM adds a digital signature to each message. This allows the receiving server to check if the message has been sent from an authorized sender, faked or changed upon delivery.

The process of setting up the SPF and DKIM Records:

To ensure the emails from Klaviyo are sent from your domain’s behalf we need to perform the following:

1. Navigate to Klaviyo, locate your account name on the top right of the screen and select “Account”.

Klaviyo Navigation

2. Once there, hover over Settings and select “Domains and Hosting

Klaviyo Navigtion

3. Select the “Get Started” button to start the configuration process.

start "Sending from a dedicated domain" configuration

4. Add your domain name, a subdomain name, and click Continue (we have used the name “send” for this example).

Setting_Dedicated_Domain

5. When step 4 is concluded, Klaviyo provides records for you to add in your DNS Zone. Let’s start adding the records from top to bottom.

Klaviyo adding the records from top to bottom

6. Copy the subdomain CNAME record.

Provided_Records_Subdomain_CNAME

7. Head to your DNS zone and create a new CNAME record and add the information provided by Klaviyo. (CloudFlare, Godaddy, etc.).

Note: We’ll be using Cloudflare for these instances

Klaviyo Subdomain_CNAME_record.

8. Copy the first DKIM record.

Provided_Records_CNAME_DKIM_First

9. Head to your DNS zone and create a new CNAME record to add the provided information from Klaviyo.

CNAME_DKIM_First_Record

10. Copy the Second DKIM record.

Provided_Records_DKIM_CNAME_Second

11. Navigate to your DNS zone and create a new CNAME record to pass the information that was provided by Klaviyo.

CNAME_DKIM_Second_Record

12. And lastly copy the final TXT record.

Provided_Records_TXT_Record

13. Head back to your DNS zone and create a new TXT record and pass the values provided by Klaviyo.

TXT_Record

14. Once all the records are added in your DNS zone, navigate back to Klaviyo and click on the “Verify Records” button

Verify_Records

15. When clicked, a pop-up will appear to ensure all records are set up correctly, click on the “Close” button.

Verify_Records_Confirmed

16. When clicked, the system will automatically navigate you back to the “Domains and Hosting” section. Now we need to apply all the changes for your domain by clicking on the “Apply Domain” button.

Apply_Domain

17. When clicked, a pop-up will appear, enable the checkbox and click on the “Apply Domain” button.

Apply_Domain_Confirm

18.  After the last step, a message will be shown that includes your domain is set up correctly and it will pass the DMARC check!

Dedicated_Sending_Domain_Confirm

To confirm the DKIM records are set up correctly you can use our DKIM Lookup Tool.

In the Selector section type kl or kl2 and type your domain name in the Domain section.

DKIM_Check_1-1

DKIM_Check_1-1

When the DKIM status is shown the green color, that indicates the record is set up correctly.

And this is how Klaviyo SPF and DKIM setup is done!

For more 3rd party configuration steps:

 

Sign up to EasyDMARC and test your configuration.

 

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