BIMI Reporting: The Enterprise Standard for Measurable Email Branding

Email authentication has long been a security necessity. But for enterprises and MSPs, security alone is no longer enough.

Leading organizations now expect measurable brand performance in the inbox.

With the launch of EasyDMARC BIMI Reporting, enterprises finally gain visibility into something they have never been able to measure before:

How often their brand logo actually appears in real inboxes and what business value it delivers.

This marks a major evolution in EasyDMARC from a compliance platform to a strategic enterprise email intelligence platform.

Why Enterprises Care About BIMI But Have Been Flying Blind

BIMI (Brand Indicators for Message Identification) has been around for several years.

Many enterprises have invested in:

• DMARC enforcement
• VMC certificates
• Trademark validation
• BIMI DNS configuration
• Brand alignment projects

Yet, until now, they had no reliable way to measure whether this investment was actually paying off.

Enterprises could not answer basic questions like:

• Is our logo actually showing in inboxes?
• Which providers support our logo?
• Are we wasting our VMC investment?
• Are authentication issues blocking logo display?
• Are we getting meaningful brand visibility?

EasyDMARC BIMI Reporting solves this blind spot.

It transforms BIMI from a “set it and hope it works” technology into a measurable enterprise branding asset.

What is EasyDMARC BIMI Reporting?

BIMI Reporting is an enterprise-grade analytics layer that sits on top of DMARC data and provides actionable insights into brand visibility across email channels.

For the first time, organizations can:

• Quantify brand visibility in inboxes
• Validate BIMI performance across providers
• Diagnose authentication failures that block logo display
• Optimize email branding strategically
• Prove ROI on VMC investment

This feature is available to:

• MSP
• Enterprise
• Custom plan customers
  

(Plus and Premium users see a preview with an upgrade path.)

The Core Enterprise Value

BIMI Reporting delivers value across four strategic pillars:

1) Measurable Brand Visibility

Enterprises can now say things like:

“Our logo generated 10.8 million brand impressions last month.”

This turns email branding into a KPI

2) Operational Optimization

Security and email teams can pinpoint exactly:

• Where BIMI is working
• Where it is failing
• Which providers deliver the most value
• Which domains need remediation
  

3) Compliance Assurance

BIMI Reporting acts as a health check for:

• DMARC enforcement
• BIMI configuration
• Authentication consistency
• Cross-provider performance
  

4) ROI Justification

Enterprises can finally justify VMC investments with real data instead of assumptions.

Deep Dive: What Enterprises See in the Dashboard

EasyDMARC’s BIMI Reporting is structured around six enterprise-grade analytics components.

1. Brand Impressions

This is the headline KPI.

It shows:

• Total number of times your logo was potentially displayed
• Aggregated across all BIMI-supporting providers
  

Example enterprise insight:

“Your brand was displayed 10.8 million times last month  equivalent to a massive owned media campaign inside inboxes.”

2. BIMI Coverage

This shows what percentage of your emails are sent to providers that support BIMI.

Example:

“58.9% of your emails go to BIMI-enabled providers, this is your maximum addressable branding opportunity.”

This helps enterprises understand where their branding impact actually lies.

3. Top Provider

Identifies which email provider delivers the most BIMI impressions.

Example:

“Gmail accounts for 38.9% of your BIMI impressions, making it your most valuable branding channel.”

This informs:

• Email strategy
• Deliverability priorities
• Authentication focus
  

4. Email Volume by Provider Type

This breaks down email traffic into:

• BIMI-enabled providers (Gmail, Yahoo, Apple Mail, Fastmail, etc.)
• Non-BIMI providers (like Outlook)
  

Example insight:

“58% of your email volume supports BIMI meaning the majority of your communications carry verified branding.”

5. Logo Impressions Trend

A daily trend showing:

• Successful logo displays
• Failed attempts
  

This helps enterprises:

• Spot issues quickly
• Track growth over time
• Correlate branding impact with campaigns
  

6. Email Authentication & Logo Display Funnel

This is one of the most powerful visuals in the platform.

Example funnel:

• 5.2M total emails sent
• 99.75% passed DMARC
• 3.1M displayed the logo
  

Enterprise takeaway:

“Your near-perfect DMARC performance provides a rock-solid foundation for BIMI success.”

Why This Makes EasyDMARC an Enterprise Leader

Many DMARC platforms stop at compliance.

EasyDMARC is moving beyond compliance into enterprise email intelligence.

With BIMI Reporting, EasyDMARC now delivers:

• Security
• Brand analytics
• Compliance assurance
• Operational visibility
• Executive reporting
  

This positions EasyDMARC alongside and in many cases ahead of legacy enterprise vendors.

Value for Different Customer Segments

For MSPs & Enterprises

EasyDMARC enables them to:

• Prove ROI to stakeholders
• Optimize authentication performance
• Track branding growth over time
• Manage BIMI across multiple domains
• Deliver measurable value to clients
  

For Plus & Premium Users

BIMI Reporting serves as a powerful upsell driver by showing the “art of the possible.”

Message to these users:

“Your competitors may already be displaying verified logos in inboxes. Are you?”

BIMI Prerequisites (Enterprise Reality)

To display BIMI logos, organizations need:

1. Verified domain in EasyDMARC
2. DMARC enforcement (p=quarantine or p=reject)
3. VMC certificate
4. Proper BIMI DNS record
   

EasyDMARC helps customers through this process with Sales, CS, and Support coordination.

Typical timeline:

• 1–2 weeks end-to-end (mainly dependent on VMC issuance)
  

Frequently Asked Questions