If your users land on a fake or cloned website instead of your legitimate website, then it’s a classic DNS spoofing trap. DNS spoofing, also called DNS poisoning, tricks systems into sending users to the wrong IP addresses, often leading to serious cyberattacks such as phishing, credential theft, and data theft.
In a technical sense, DNS poisoning occurs when incorrect information is entered into a DNS (Domain Name System) server’s cache. This results in DNS queries returning incorrect responses, which send users to the cloned website.
This post breaks down what a DNS spoof attack looks like, how attackers poison DNS caches, and exactly what you should do to reduce risk.
What is a DNS?
A DNS is like a phone directory, but for websites. It basically lists the IP addresses linked to specific domain or website names. So, whenever someone types the name of the website they intend to visit, the DNS system resolves it to the corresponding IP address, ultimately letting the user land on the intended website.
For you to understand what DNS spoofing is, you need first to know that this whole exercise is not as secure as you think. That’s why DNS servers are a gold mine for threat actors.
What is DNS Spoofing or DNS Poisoning?
DNS spoofing or DNS poisoning occurs when threat actors insert false DNS information so users are redirected to malicious websites. They either fake DNS responses or tamper with DNS servers/ caches so that domain names point to the IPs under their control. The goal is to hack systems, steal passwords, load malware, or divert traffic for fraud.
This kind of DNS poisoning attack can happen silently, making users believe they are visiting a legitimate site while actually interacting with a fake one. Over time, the repeated instances of DNS spoofing damage your brand reputation and credibility, often leading to bigger data breaches if not detected and mitigated in time.
What is DNS Cache Poisoning, and How Does it Happen?
DNS cache poisoning means the insertion of forged DNS records into a resolver’s cache. This way, users end up connecting with malicious servers instead of real ones.
Attackers basically race the legitimate DNS reply, flooding resolvers with fake answers so that the bad responses reach first. They also deploy unpatched or outdated DNS software, along with poor configurations, so the swap becomes easier. After that, the poisoned cache keeps returning the wrong IP to users, so a single compromise can redirect many people until the cache is fixed.
How Does DNS Spoofing Work?
Understanding what happens in the background will help you understand the technical flow of a DNS poisoning attack. Once you get how the attack unfolds, it’s easier to spot weak points in your setup and fix them before someone else takes advantage of them. Here’s how attackers usually pull it off:
Tampering with the DNS Cache
In an attempt to DNS spoof, the attacker tricks a DNS resolver into saving a fake, malicious IP address for a genuine domain name. So whenever someone requests the resolver for the website, it redirects them straight to the attacker’s website instead of the legitimate one.
Interfering with Local Network Traffic
If you’re connected to an open or insecure Wi-Fi network, like in a cafe or airport, attackers can tamper with the DNS traffic on that network. They use techniques like ARP spoofing to position themselves between your device and the router. Once they’re in the middle, they can intercept your requests and send fake DNS replies, leading you to a cloned website even if you typed the correct URL.
Gaining Control Over the Authoritative DNS Server
This is the most damaging version of a DNS spoof attack. If an attacker gains access to your authoritative DNS server, they can directly change your domain’s official DNS records. That means your website, emails, or cloud apps could start pointing to malicious servers under the attacker’s control. It’s a high-impact breach that can lead to stolen data, service disruptions, or even total loss of trust from users.
What are the Risks of DNS Spoofing?
A successful DNS poisoning attack can leave your domain and business vulnerable to even severe attacks. The primary risks linked to an instance of DNS spoof are:
Data Theft
When victims are directed to a fraudulent website, the attacker-controlled servers often capture login credentials, session cookies, API keys, or form submissions before the request ever reaches your backend.
Adversaries may also perform SSL stripping or present a fake certificate to harvest data or replay intercepted tokens.
Malware and Ransomware Infections
If users are directed to domains that host drive-by downloads or malicious installers, then their machines can be loaded with various malware. Once the machine is infected, attackers can move laterally across the network, escalate privileges, or even deploy ransomware to encrypt corporate data.
Halted Security Updates
If package repositories, update servers, or CDN hostnames resolve to attacker IPs, clients will fail to fetch legitimate patches or may download maliciously modified updates. This breaks the software supply chain and prevents security fixes from being applied, leaving systems exposed to known vulnerabilities and making incident recovery much harder.
How to Prevent DNS Poisoning?
DNS spoofing can cause you uninvited financial and reputational damages. Here is how to prevent DNS poisoning:
Use DNS Security Extensions (DNSSEC)
DNSSEC adds digital signatures to DNS data so that resolvers can verify responses before accepting them. This ensures the DNS information has not been modified or forged during transmission.
When configured correctly, DNSSEC helps stop attackers from injecting fake records and protects users from being redirected to malicious websites. It’s one of the most reliable defences against a DNS poisoning attack.
Implement Source Authentication
Source authentication helps verify that a DNS request or response truly comes from a trusted source. Protocols like IPsec or TLS can be used to encrypt and authenticate communications between clients and DNS servers. This prevents attackers from inserting fake packets or altering queries in transit. It ensures both the origin and integrity of each DNS message remain intact throughout the process.
Use Response Rate Limiting (RRL)
Response Rate Limiting controls how many DNS replies a server can send within a short time frame. By limiting excessive responses it helps reduce the risk of DNS amplification and flooding attempts that often accompany spoofing or DDoS (Distributed Denial of Service) attacks. Response Rate Limiting ensures that legitimate traffic still passes through, while excessive queries per second are automatically throttled.
Implement DNS Filtering
DNS filtering blocks access to known malicious or suspicious domains before users even reach them. It relies on constantly updated threat intelligence lists or internal blocklists and allowlists. This not only reduces the impact of DNS spoofing attempts but also stops malware from connecting to command-and-control servers.
Regular DNS Monitoring and Analysis
Active DNS monitoring helps spot anything unusual that could point to a spoofing attempt. By keeping an eye on DNS logs, traffic flow, and query patterns, admins can quickly notice if an IP suddenly changes or if a suspicious response appears. Regular monitoring makes it easier to catch problems early, fix misconfigurations, and stop users from being redirected to harmful or fake websites.
Regularly update DNS Software and Apply Patches
Outdated DNS software often contains unpatched vulnerabilities that attackers can exploit to inject false records or crash services. Regularly updating DNS server software and applying security patches helps close these loopholes before they can be abused.
Conclusion
DNS spoofing is one of those hidden risks that can quietly put your entire online presence at stake. It starts small but can lead to serious data theft, ransomware, and downtime. The best way to prevent DNS poisoning is to strengthen your DNS setup with DNSSEC, regular monitoring, and timely updates.
We suggest you also regularly check your DNS records and compare them across multiple name servers. EasyDMARC’s DNS record lookup tool can help spot unexpected changes.
Frequently Asked Questions
DNS spoofing happens when hackers trick the DNS system into giving out fake IP addresses. This redirects users to malicious websites instead of the real ones, often leading to data theft or malware infections. It’s one of the most common tricks used in phishing and credential-stealing campaigns.
DNS poisoning usually happens due to weak DNS configurations, outdated software, or missing security features like DNSSEC. Attackers exploit these gaps to insert false DNS data into the cache. Regular maintenance and proper DNS validation can significantly lower this risk.
When DNS cache poisoning occurs, users are unknowingly redirected to fake websites controlled by attackers. This can lead to stolen credentials, malware infections, or fraudulent transactions. Even organizations can lose trust and credibility if customers repeatedly fall for these redirections.
To prevent DNS spoofing, enable DNSSEC, use DNS filtering, monitor DNS traffic regularly, and apply patches on time. These steps ensure DNS responses are verified and tamper-proof. Educating users about secure browsing practices also helps reduce the success of spoofing attempts.
They’re similar but not identical. DNS spoofing involves injecting false records into the DNS cache, while DNS hijacking usually means taking full control of the DNS server or domain. Both can cause redirections and data theft, but hijacking tends to have a larger, longer-lasting impact.


