Chat +1-888-563-5277 [email protected]

How to configure BIMI record?

If you are on this page then you should be well aware about BIMI (Brand Indicators for Message Identification). But probably you’re still confused and not sure if you configured it correctly and how to test it. 

Well, you are lucky because you got into the right place.

We will not repeat here the information about BIMI record syntax and logo image format. Instead we provide you with a short but proved guideline. If needed for more details you can check the RFC.

Step 1: Enforce DMARC policy

Make sure that domain DMARC policy is set to “reject” or “quarantine”. Your domain should send properly authenticated (with SPF and DKIM) emails, so that you can safely enforce DMARC policy.

Step 2: Publish BIMI record

Host your SVG format image logo in place, publicly accessible via HTTPS protocol. Check if the SVG logo is properly displayed in a web browser.

IMPORTANT NOTE  – Is the website, where the logo image is hosted, protected by a system like Cloudflare? Ensure that you do not have a firewall rule that blocks requests to BIMI SVG file.

Step 3: Get Yahoo account

At this time, while BIMI is in pilot stage, only Yahoo mail (webmail and Android / iOS mobile apps ) can display BIMI logo. So if you wish to test your BIMI logo but do not have a Yahoo account yet, sign up to get a Yahoo mailbox.

BIMI-example

Step 4: Select right sender email address to test BIMI logo work

This is the most important step, so please read below info carefully. 

  • Yahoo shows BIMI logo only for emails coming from bulk sender address with good reputation history
  • Yahoo shows BIMI logo only for emails coming from brand / generic sender addresses and does not display logo for email coming from personal email addresses.

E.g. you may see the logo in emails that come from [email protected] or [email protected], but you will never see logo in emails that come from e.g. [email protected], even if it is a known bulk sender email address.

Step 5: Send bulk email to your Yahoo mailbox

The last step you have to do, to see your logo, is to add your Yahoo email address to the mailing list of your next campaign / newsletter.
It may take from 2 to 7 days until Yahoo start to display your BIMI logo in their mailboxes.

If you do not do bulk sending from brand / generic email address currently, than you would not be able to test your BIMI logo.

If you need help to generate or lookup your records you can use EasyDMARC’s free tools

BIMI-record-lookup

Check Your Domain

 

Protect your account with 2-Factor Authentication

Two-factor authentication (also known as 2FA) is a method of electronic authentication, which adds an extra layer of security to your account in case your password is stolen. After you set up authentication in EasyDMARC, you’ll sign in to your account in two steps using: Step...

Read More

How to Implement DMARC with EasyDMARC

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a policy that protects organizations from Business Email Compromise attacks and allows them to receive DMARC reports from mail service providers.  Also, DMARC is an email authentication protocol, that is designed to give email domain owners...

Read More

How does DMARC work: why you should use DMARC?

Protecting your email domain can do more than just prevent hackers from sending embarrassing emails on your behalf. It can also help you build a trusted relationship with business partners and employees by assuring their information is secure. Research shows that phishing attacks are...

Read More